Historically, people have disliked digital rights management (DRM) systems that are imposed on them by the entertainment industry. Regardless, the ongoing concern over digital video piracy has motivated big media companies -- such as Warner Bros. -- to pioneer new approaches. The latest effort is known as UltraViolet (UV) -- it's intended to restrict the copying of recorded movies and television shows, and yet still allow some flexibility for the customer who purchased the content. The industry creators say that UltraViolet is a free, cloud-based digital rights collection that gives people greater flexibility with how and where they watch the movies and TV shows that they purchase. Therefore, UV attempts to enable viewing video in a multi-platform environment. According to the latest market study by ABI Research, active UltraViolet accounts -- those with multiple movies and TV shows -- will exceed 65 million worldwide, that's up from the estimated 6 to 8 million at presen...
TMT Market Research and Analysis