Digital Lifescapes

Legacy search engine marketing best practices are vulnerable. Why now? Generative AI (GenAI) capabilities are being rapidly adopted for technology sector marketing efficiency gains. To prepare for more shifts beyond their direct control, tech product marketers must address disruptions in key marketing channels, engagement approaches, and required investments. The savvy business-to-business (B2B) CMOs are already piloting and deploying GenAI tools. GenAI Tools B2B Market Development By 2026, traditional search engine volume will drop by 25 percent, with search marketing losing market share to AI chatbots and other virtual agents, according to the latest market study by Gartner.  "Organic and Paid Search are vital channels for tech marketers seeking to reach awareness and demand generation goals," said Alan Antin, vice president at Gartner . Now GenAI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional ...

Global climate change policy initiatives have been an emerging topic for CEOs and their leadership teams, as they look to the future. Many organizations are preparing to play their part and help reduce carbon emissions. Eighty-seven percent of business leaders expect to increase their organization’s investment in sustainability over the next two years, according to the latest worldwide market study by Gartner. Customers are the stakeholder group creating pressure for these organizations to invest or act on sustainability issues -- selected by 80 percent of executives, followed by investors (60 percent) and regulators (55 percent). Sustainability Market Development "Sustainability enables businesses to cope with disruption," said Kristin Moyer, VP analyst at Gartner . "Economic uncertainty, geopolitical conflict and escalating materials and energy costs are forcing businesses to reexamine all forms of expenditure." According to Gartner, this focus on essentialism -- ...

Healthcare, and closely related pharmacy services, are due for disruption. Online pharmacies can deliver pharmaceuticals direct to customers, potentially changing the way they compare prices. These patients can now order their medications from registered pharmacists via the Internet. Patients can simply upload a copy of their prescriptions. Each medication request is controlled by registered pharmacists who direct them to the pharmacy warehouse in the region of the patient. Patients can access an ePharmacy through a software app, or through a website. Each ePharmacy will provide a variety of different services -- including online consultations, repeat prescriptions, lab tests, and over-the-counter (OTC) medication. Global ePharmacy Market Development According to the latest worldwide market study by Juniper Research, the number of ePharmacy users will reach 1 billion globally by 2027 -- that's increasing from 795 million in 2022, a growth of 28 percent. This increase is partly due ...

In hindsight, a CEO's incessant quest for a "return-to-normal" business environment now seems odd. Today's global economy is unforgiving to the leaders who are unwilling to take remedial action in response to significant market disruptions. Clearly, applying a legacy status-quo mindset is unwise. Furthermore, long before the COVID-19 pandemic erupted, some enterprise employers already had concerns about their declining employee engagement. And, a few policymakers warned that moving essential manufacturing to the lowest-cost foreign provider was very risky. Regardless, it appears that "common sense" risk appraisals were relatively uncommon. Global Pandemic Ongoing Impact Assessment Executives are now very concerned about their ability to deliver substantive value propositions that satisfy employees, and a subsequent inability to retain and recruit talent, according to Gartner's latest 'Emerging Risks Monitor' report. Talent risks topped pandemic-r...

Building on significant advances in big data, analytics, and the Internet of Things (IoT), more innovative transit service offerings aim to increase public transport ridership and reduce emissions or congestion within metropolitan areas. By providing these services through smartphone apps, the transit services also significantly increase user convenience, providing information on different human mobility offerings -- including public transport, ridesharing, and autonomous vehicles. Mobility-as-a-Service Market Development According to the latest market study by Juniper Research, Mobility-as-a-Service (MaaS) subscribers will generate $53 billion in revenue for MaaS platform providers by 2027 -- that's rising from $5.3 billion in 2021. Let's start with a basic definition. MaaS is the provision of multi-modal end-to-end travel services through single platforms, by which users can determine an optimal route and price. The study identified a monthly subscription model as key to incr...

The advancement of digital Money Transfer Operators (MTOs) continued during the past year, with more offerings, better marketing and an improved international scale. One important way that savvy MTOs are accelerating their transaction growth is by pursuing new business partnerships. Moreover, the increased use of mobile phones for money transfers is driven by the launch of apps from established MTOs, as well as new offerings from digital MTOs. Mobile subscribers sending international payments are forecast to reach 66 million in 2024 -- that's up from 41.2 million in 2019. Digital Money Transfer Market Development According to the latest worldwide market study by Juniper Research, global international digital money transfer transaction volume will reach 2 billion by 2024 -- that's up from 1.1 billion in 2019. The new research found that both online and mobile channels are achieving strong growth, with fintech disruptors and market incumbents rapidly gaining money transfe...

Traditional telecom service providers and mobile network operators have many challenges that impact their ability to generate new growth. That said, the situation is more problematic for those companies that had also invested in legacy pay-TV business models. Looking ahead, the next few years are likely to be confounding. Worldwide spending on telecom services and pay-TV services will reach $1,633 billion in 2019, and that's an increase of 0.8 percent year-on-year, according to the latest market study by International Data Corporation (IDC). Furthermore, IDC forecasts that those same services will reach $1,647 billion in 2020, representing an increase of just 0.9 percent. Given that assessment, the senior executives that lead these companies will seek ways to change the status quo and transform their business model. Telecommunications Market Development Mobile communications remain the largest segment of the market, accounting for 52.8 percent of the total in 2019. The mobi...

The money transfer segment of the commercial financial services sector is vast, with transactions taking place on both a domestic and international cross-border basis. A recent Juniper Research market study found that global cross-border B2B money transfers totalled $136 trillion in 2017. Yet, to date, the B2B money transfer industry has not experienced the start-up innovation and disruption like other areas in the finance and commerce space. That being said, we can anticipate that 2018 will be pivotal, as more fintech entrepreneurs pursue this previously untapped opportunity. B2B Money Transfer Market Development New study findings have concluded that the cross-border B2B money transfer market is ripe for disruption, as new technologies and legislative changes redefine traditional banking practices across the globe. Cross-border B2B transactions will exceed $218 trillion by 2022, up from $150 trillion this year. In comparison, global GDP was placed at just $77 trillion last ye...

Many CIOs and CTOs in the global financial services sector will be working on significant new IT infrastructure projects in 2018. Digital transformation within the banking industry is about applying new business technology to break free from prior constraints, with the intent to enable the creation of a more appealing online financial services portfolio. While most banking leaders worldwide acknowledge the need to transform their business model to compete with new industry players, many have yet to plan and execute a digital transformation strategy, according to the latest market study by International Data Corporation (IDC). Key findings from the IDC study include: All banks worldwide acknowledge the importance and complexity of transforming their businesses to compete in the new digital economy. However, nearly 40 percent are still at the ad-hoc or opportunistic stages of maturity, meaning that they have not yet executed on a sustainable digital transformation strategy. Fewe...

There once was a time when traditional telecom service provider networking vendors were gratified that their proprietary platforms ensured continued success. As long as carrier customers agreed to buy products that locked them into the market leader's technology and associated ecosystems, they were assured high-profit margins and limited competition. In fact, not that long ago, some industry analysts actually believed that Cisco could maintain 50%+ market share in several of their product categories, for an unlimited period of time. After all, they had already achieved that goal -- in some cases, for more than two decades. The market outlook seemed to be predictable, until one day it wasn't. Why Telecom Networking is Primed for Disruption For the past several years, the telecom industry has been moving toward a major network and operational transformation epitomized by software-defined networking (SDN) and network functions virtualization (NFV) with the top goals of autom...

One by one, more industries are being disrupted by the strategic use of mobile and cloud technology plays, as savvy new competitors seek ways to shift consumer preference to favor their online digital offering. The emerging Mobile Cloud phenomena will eventually disrupt the enterprise IT arena. Meanwhile, it will certainly continue to change the dynamics of the video entertainment sector. According to latest worldwide market study by The NPD Group, mobile gamers -- those who play on a smartphone, iPod touch, or tablet -- are playing more often, and for longer periods of time, than they were two years ago. The study uncovered that the average time spent playing in a typical day has increased 57 percent to over two hours per day in 2014 versus one hour and 20 minutes in 2012. The growth of the media tablet market has seen these devices become central to the mobile gaming story. New and improved devices enable the transformation of creative online gaming experiences. Not only ar...