We're moving towards an online user experience where ubiquitous multiscreen connectivity will become the norm, and new portable digital devices enable the flexible personalization of all published multimedia content. The early-adopters are already viewing consumer-produced and professional video programs on combinations of their media tablets, smartphones, netbook PCs or chromebooks. This multiscreen adoption trend will soon become a mainstream user activity. As mobile devices continue to improve, every media consumer will expect high definition (HD) video on everything. The pay-TV services are ramping up TV Everywhere to compete with the leading direct-to-consumer OTT services -- such as Netflix, Amazon and Vudu. As a result, the momentum behind multiscreen content delivery platforms is accelerating, and according to the latest market study by NPD In-Stat , they now forecast that revenues from multiscreen content platforms will exceed $21 billion by 2015. "Consumers n...
TMT Market Research and Analysis