eMarketer reports that the vast majority of marketers are shifting more spending to digital marketing, and a combination of proven tactics with newer online options will benefit from increasing budgets. That said, apparently there's a significant disconnect between advertisers and their agencies, when it comes to the details of many of those changes. According to a report on 2011 marketing budgets from Econsultancy and SAS, agencies worldwide are more eager than their clients to increase spending on newer digital marketing tactics, while advertisers show a greater interest in upping budgets for the more common methods. For example, agencies were 13 percentage points more likely than advertisers to say their clients would be increasing mobile marketing spending. Advertisers were out in front of their agencies with reports of spending increases for email marketing, corporate websites, paid search and display advertising. US-based research from the Direct Marketing Associ...
TMT Market Research and Analysis