Telecom service providers can't hold back progress any longer, the days of the simplistic and restrictive triple or quad-play bundles are numbered, according to the latest market study by Informa Telecoms & Media . Going forward, network operators will have to offer a whole range of new content and applications within their bundled products -- including eclectic over-the-top (OTT) content and even independent VoIP services -- in order to retain their savvy customers. Informa's related report takes a global snapshot of the fast-changing bundling market and shows how some network operators across the global market are already offering new services and applications to bring more value to their bundled products. However, Tony Brown, senior analyst at Informa, cautions operators that the next-generation bundling market will be a challenging one in which they will not necessarily reap direct financial rewards from all the new products and services that they include in their...
TMT Market Research and Analysis