Digital Lifescapes

In hindsight, the outcome of short-sighted CEO Return to Office (RTO) mandates was somewhat predictable. Less than one-third of employees now report they are engaged, enthusiastic, and energized by their work, according to the latest market study by Gartner. This research was showcased during their recent "ReimagineHR Conference" event. Gartner defines engagement in three ways: Employees feeling energized. Employees find purpose in their work. Employees feel empowered to do valuable work. The problem: many are not engaged. Employee Engagement Crisis Explained "Despite organizations making investments in engaging their employees, our research shows that almost 70 percent don’t feel as engaged as they should be and aren't feeling a meaningful connection to their job," said Keyia Burton, senior principal analyst at Gartner . Figuring out how to actually impact employee engagement is a huge priority because it has a significant impact on several key business outcome...

  Over the last few months I've shared a variety of market study summaries that highlight the now rapid adoption of new smartphones, within the U.S. marketplace in particular. This transition is much more pervasive, and global, than you may have imagined. The European EU-5 marketplace is no exception. eMarketer now forecasts that the number of mobile web users in the UK, France, Germany, Italy and Spain to double between 2010 and 2015. More than 58 million residents of the EU-5 will use the mobile internet at least monthly, according to eMarketer estimates for 2011. But that will still represent less than a quarter of the population. "Greater use of browsers and apps, in addition to the already widespread use of text messaging, mean enhanced opportunities for marketers to engage customers at every stage of the purchase process, from building awareness all the way through to after-sales service and customer relationship management," said eMarketer principal analyst...