Digital Lifescapes

Generative AI (GenAI) has captured the imagination of business leaders and IT decision-makers around the world, and many are seeking information and guidance as they begin their journey. Artificial Intelligence (AI) spending in Europe will reach $34.2 billion in 2023 -- that's 20.6 percent of the worldwide AI market, according to the latest global study by International Data Corporation (IDC). AI investment in Europe will post a 29.6 percent compound annual growth rate (CAGR) between 2022 and 2027, slightly higher than the worldwide CAGR of 26.9 percent for the same period, with spending expected to exceed $96.1 billion in 2027. Enterprise AI Market Development Enterprise AI solutions are becoming increasingly widespread, driven by operational efficiency and IT operational optimization needs, as well as to provide improved customer experiences. IDC identified augmented threat intelligence and prevention systems, together with augmented fraud analysis and investigation, as prevalent

The demand for high-performance connectivity is reaching new highs in the 5G wireless era. Annual data traffic from the top 30 countries is forecast to grow from almost 1,100 exabytes in 2022 to over 4,000 exabytes in 2027 -- with 5G making up ~60 percent of total data traffic in 2027. Based on the higher data throughput and lower latency required by 5G networks, backhaul or transport solutions must also adapt to meet the increased requirements needed by advanced cellular technology. While fiber-optic links remain a preferred choice for 5G network backhaul, microwave technology is still seen as a key component in many 5G networks due to its lower deployment costs and ability to be deployed in areas where fiber deployment is difficult. Wireless Backhaul Market Development Additionally, wireless backhaul deployments can also be used to complement fiber backhaul deployments by providing increased resiliency. According to the latest worldwide market study by ABI Research, the total number

Robotics have become the cornerstone of modern manufacturing, revolutionizing many industries across the globe. The applications span from automating repetitive tasks to enhancing precision and efficiency in complex operations. With the relentless pursuit of operational excellence, and the increasing need for production agility and cost-effectiveness, the demand for industrial robots continues to surge. Based on current estimates, there are already well over three million industrial robots installed worldwide, and the pace of installation is increasing rapidly. Industrial Robotics Market Development Moreover, robotics use cases are proliferating from shelf stacking, to cleaning, and various forms of manufacturing. Robots are important to economic growth, as nations struggle with labor shortages and aging populations. Against this growing applications backdrop, the robotics market is forecast to reach $218 billion by 2030, according to the latest worldwide study by GlobalData. Numerous

The cost of legacy Marketing Technology (Martech) automation is rising. The number of isolated systems is growing, and the benefits are questionable. Marketers are now struggling to justify the expense, when they cannot demonstrate a compelling ROI. Chief Marketing Officers (CMOs) are under pressure from their C-suite to reassess their investment in legacy automation and consider alternative solutions that will deliver net-new digital growth results. Marketing Automation Market Development Sixty-three percent of marketing leaders are already planning to invest in Generative AI solutions in the next 24 months, according to the latest worldwide market study by Gartner. Slightly more than half of Gartner survey respondents (56 percent) see greater reward than risk in the adoption of modern Generative AI systems. The Gartner survey of 405 marketing leaders revealed the user utilization of their organization's overall current Martech stack’s capability has dropped to just 33 percent on

Protecting payment data is integral to the security of the digital payments ecosystem. In an increasingly interconnected world, with a growing number of payment options, the need for strong security solutions is clear. With so many payment methods now in use, the need to ensure that consumer data is protected across all channels is growing. One of the core concerns for many forms of data protection is Payment Card Industry Data Security Standards compliance. Network Tokenization is a technology that replaces payment card data with a network-issued token and unique transaction cryptograms. The technology reduces the potential for fraud, improves the merchant and consumer experience, increases approval rates, and reduces overall transaction costs. Network Tokenization Market Development According to the latest worldwide market study by Juniper Research, they forecast substantial growth of 190 percent in network-tokenized transactions -- reaching 400 billion globally in 2028, that's u

Most digital transformation is enabled by cloud solutions. Worldwide spending on public cloud services is forecast to reach $1.35 trillion in 2027, according to the latest worldwide market study by International Data Corporation (IDC). Although annual spending growth is expected to slow slightly over the 2023-2027 forecast period, the market is forecast to achieve a five-year compound annual growth rate (CAGR) of 19.9 percent. "Cloud now dominates tech spending across infrastructure, platforms, and applications," said Eileen Smith, vice president at IDC . Public Cloud Services Market Development IDC believes that most organizations have adopted the public cloud as a cost-effective platform for hosting enterprise applications, and for developing and deploying customer-facing solutions. Looking forward, the cloud computing model remains well positioned to serve customer needs for innovation in application development and deployment -- including as data, artificial intelligence

The modern wearables market began in the 1960s with the development of calculator watches and other electronic devices that could be worn on the body. The market has grown, driven by the increasing popularity of fitness trackers, smartwatches, and other devices that can track our health and fitness, provide notifications, and control our smart home devices. Wearable device demand growth declined to 14.6 percent in 2022 from 27.7 percent year-over-year in 2021 due to the economic slowdown and reduced spending after the peak of the COVID pandemic. Wearables Market Development This trend persisted in the first half of 2023, as longer replacement cycles and a lack of compelling features suppressed demand. The overall wearables market will rebound, reaching 689.33 million shipments by the end of 2028, with a CAGR of 11.3 percent between 2023 and 2028, according to the latest study by ABI Research. In 2023, the wearable market is projected to grow by approximately 10.2 percent, with shipment

Across the globe, government regulators are eager to contain the influence of Big Tech for a number of reasons that pose a significant threat to democracy and the security of a civil society. These include concerns about the companies' market power, their ability to stifle competition, their impact on privacy and data protection, and their role in spreading misinformation.  Regulators are also concerned about the power that Big Tech companies have over their citizens' lives, as they control the information we see and the way we interact with the online economy. Big Tech Global Market Development Over the next few years, regulators will crackdown on some of the world’s biggest tech companies -- including Amazon, Google, Meta, X (Twitter), Alibaba, and Tencent -- according to the latest worldwide market study by GlobalData. The insightful GlobalData survey findings predict that regulators will pursue the most influential Big Tech companies in 12 key regulatory arenas. Those inclu