An OLED (organic light-emitting diode) is a semiconductor where the emissive electroluminescent layer is a film of organic compound which emits light in response to an electric current. OLEDs are now being used to create digital television screens. However, OLED TVs are expected to comprise less than 1 percent of flat panel TV sales through at least 2013, reaching 9 percent of the shipped units by 2017. In contrast, LED/LCD TVs, which often offer thinner form factors and less power consumption over traditional (CCFL) LCD TVs, are expected to grow from 35 percent of the market in 2011 to 75 percent in 2017. This year OLED TVs from Samsung and LG are expected to cost well over $5,000 (likely closer to $10,000) at sizes less than 60” -- Sony and Panasonic are partnering to release larger screen OLED TVs in 2013. At these relatively high prices consumers are challenged with selecting picture quality and form factor over size -- consider that an equivalent sized LED TV costs thousa...
TMT Market Research and Analysis