Digital Lifescapes

When B2B buyers consider a purchase they spend just 17 percent of that time meeting with vendors. When they are comparing multiple suppliers‚ time spent with any one salesperson is 5 or 6 percent. Self-directed B2B buyer online research has already changed procurement. IT vendors are less likely to be involved in solution assessment. Now, more disruptive changes are on the horizon. By 2028, 60 percent of B2B seller work will be executed through conversational user interfaces via Generative Artificial Intelligence sales technologies -- that's up from less than 5 percent in 2023, according to Gartner. Generative AI Market Development "Sales operations leaders and their technology teams must prepare for the convergence of new forms of artificial intelligence, dynamic process automation, and reinvented deal-planning activities that will transform the sales function," said Adnan Zijadic, director analyst at Gartner . According to the Gartner assessment, Generative AI (GenAI) ...

Across the globe, many CEOs invested in initiatives to expand their digital offerings. User experience enhancements that are enabled by business technology were a priority in many industries. Worldwide end-user spending on public cloud services is forecast to grow 21.7 percent to a total of $597.3 billion in 2023 -- that's up from $491 billion in 2022, according to the latest market study by Gartner. Cloud computing is driving the next phase of digital transformation, as organizations pursue disruption through technologies like generative Artificial Intelligence (AI), Web3, and enterprise Metaverse. Public Cloud Computing Market Development "Hyperscale cloud providers are driving the cloud agenda," said Sid Nag, vice president at Gartner . Organizations view cloud computing as a highly strategic platform for digital transformation initiatives, which requires providers to offer new capabilities as the competition for digital business escalates. "For example, generativ...

ChatGPT is trained to follow instructions in a 'prompt' and provide a detailed response. Prompt Engineering is a concept in artificial intelligence (AI), particularly natural language processing (NLP). While this topic has gained much attention, it's merely a sub-sector of the greater AI market upside. According to the latest worldwide market study by International Data Corporation (IDC), global spending on AI -- including the software, hardware, and services for AI-centric systems -- will reach $154 billion in 2023, that's an increase of 26.9 percent over 2022. The ongoing incorporation of AI into a wide range of products will result in a compound annual growth rate (CAGR) of 27 percent over the 2022-2026 forecast period, with spending on AI-centric systems expected to surpass $300 billion in 2026.   AI-Centric Systems Market Development "Companies that are slow to adopt AI will be left behind – large and small. AI is best used in these companies to augment human ...