While the consumer metaverse growth potential has attracted much of the media attention, it's the commercial apps growth trajectory that has gained the focus of savvy IT vendors. The enterprise metaverse opportunity -- including immersive collaboration, digital twin, and simulation software and services revenue -- will approach $60 billion in revenue by 2030. Additional revenue from the augmented and virtual reality market would add billions in new growth for software and services. Enterprise Metaverse Market Development "The metaverse, being a long-term vision, means the buildup to this future is just as intriguing as the final product, and in this regard, it is the enterprise markets that are leading ahead of the consumer segment," said Michael Inouye, principal analyst at ABI Research . For example, efforts on the standardization front are being driven through the enterprise space. The Digital Twin Consortium directly targets industrial, while the Metaverse Standards ...
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