Digital Lifescapes

In theory, a blockchain is an open, distributed ledger technology that can record transactions between two parties efficiently, in a verifiable and permanent way. That said, there is still some confusion in the marketplace for blockchain-related products and services that apply this emerging technology. By 2021, 90 percent of current enterprise blockchain platform implementations will require replacement within 18 months to remain competitive, secure and avoid obsolescence, according to the latest worldwide market study by Gartner. Blockchain Application Market Development "Blockchain platforms are emerging platforms and, at this point, nearly indistinguishable in some cases from core blockchain technology," said Adrian Lee, senior research director at Gartner . According to the Gartner assessment, many CIOs overestimate the capabilities and short-term benefits of blockchain as a technology to help them achieve their business goals, thus creating unrealistic expectati...

Marketing leaders at multinational companies within the Technology, Media and Telecom (TMT) sectors have witnessed the slow but consistent decline of the trade publications that once dominated the marketplace -- as the go-to media for specific industry news and vendor insights. Today, many of these legacy trade media organizations within the TMT sectors are barely able to maintain solvency as advertising revenue continues to decline faster than they can find sponsors of their high-cost events. Ceasing their print publications did help to improve overall profitability, but losses have continued. Besides, the perpetual stream of displaced trade media senior editorial staff meant that most publishers lack the talent to research the marketplace and write meaningful or substantive stories. The remaining junior editors can barely keep up with re-purposing press releases into articles -- so that the few remaining advertisers are appeased with the promise that significant reader traffi...

Starting today, I'm evolving my Digital Lifescapes postings on a Saturday. First and foremost, my weekly summaries of research by eMarketer will now be posted on my Transmedia Newswire site. Going forward, my weekend posts will be different than in the past -- I'll be sharing more about that editorial transition in an upcoming post. The eMarketer study insights that I share will now be shorter, more frequent and include a link to the source webpage - here's an example from today. Moreover, that content will no longer appear on Digital Lifescapes. Note, I'm the editor and publisher of the Transmedia Newswire. If you subscribe to the Digital Lifescapes feed , then you may want to also subscribe to the Transmedia Newswire feed -- which now includes the eMarketer study summaries and noteworthy insights from numerous other sources. Perhaps you're wondering, why change the GeoActive Group daily publishing schedule? First, I've wanted to increase my ...

What I didn't see at South by Southwest Interactive ( SXSWi ) this year is just as important as all the interesting things that I did experience. So, I'll start with some of the most notable topic departures from the prior years. The denial, by big media company executives, of the digital disruption phenomenon is much less pervasive than in the past . As an example, blaming others for the continued downward spiral of the newspaper industry now seems futile . The backlash from the industry's SOPA and PIPA lobbying effort may have already tempered the traditional media's trustworthiness mantra. Moreover, one particular never-ending scandal is a constant reminder of the apparent credibility gap that exists today. References to "User Generated Content" are gone from panel discussions, as everyone now recognizes that digital storytelling and self-publishing is open to anyone with a point of view -- via the internet, enabled by numerous free cloud-based t...