Digital Lifescapes

The cost of legacy Marketing Technology (Martech) automation is rising. The number of isolated systems is growing, and the benefits are questionable. Marketers are now struggling to justify the expense, when they cannot demonstrate a compelling ROI. Chief Marketing Officers (CMOs) are under pressure from their C-suite to reassess their investment in legacy automation and consider alternative solutions that will deliver net-new digital growth results. Marketing Automation Market Development Sixty-three percent of marketing leaders are already planning to invest in Generative AI solutions in the next 24 months, according to the latest worldwide market study by Gartner. Slightly more than half of Gartner survey respondents (56 percent) see greater reward than risk in the adoption of modern Generative AI systems. The Gartner survey of 405 marketing leaders revealed the user utilization of their organization's overall current Martech stack’s capability has dropped to just 33 percent on ...

The large enterprise quest to shift more IT workloads to hyperscale cloud service providers was pursued with the expectation of streamlining business processes for new digital transformation projects. While there are benefits to adopting public cloud services, there remain inherent IT management complexities. The global public cloud services market includes a broad mix of Infrastructure as a Service (IaaS), System Infrastructure Software as a Service (SISaaS), Platform as a Service (PaaS), and Software as a Service (SaaS), which grew by 24.1 percent year-over-year in 2020 with revenues totaling $312 billion, according to the latest worldwide market study by International Data Corporation (IDC). Spending continued to consolidate in 2020 with the combined revenue of the top 5 public cloud service providers capturing ~38 percent of the worldwide total, and it's growing 32 percent year-over-year. Due to an expanding portfolio of SaaS and SISaaS offerings, Microsoft now shares the top p...