According to the latest market study by Informa Telecoms & Media , mobile smartphone users generate two-thirds of the total mobile network traffic worldwide, despite the fact that only 13 percent of mobile phone service subscribers currently use smartphones. Smartphone users spend more time on the Internet, and the data traffic that each one generates -- their average traffic per user (ATPU) -- will increase by a staggering 700 percent over the next five years. Informa estimates that ATPU per smartphone currently averages 85MB per month. The iPhone is the highest-traffic-generating device followed by Android devices. It will retain this lead because Android devices will be spread across high-, mid- and low-user segments. ATPU is a new metric devised by Informa to help the mobile industry measure the potential of new services and revenue streams -- such as mobile advertising. It could be a key differentiating parameter for judging the popularity of different OS platforms and r...
TMT Market Research and Analysis