According to a recent eMarketer report, the creative application of mobile barcodes -- such as QR codes -- are a promising new tool for retail marketers that need to activate and measure the impact of static media, in-store displays and product packaging. "Mobile barcodes hold promise for marketers as a mechanism for activating other media and providing a bridge between the physical and digital worlds," said Noah Elkin, eMarketer principal analyst. But they also present challenges, including fragmentation between open and proprietary barcode formats and the requirement that consumers download a dedicated application to read the codes. In Japan, where QR codes originated, 2-D barcode usage is very common. In other parts of the world, usage is on the upswing. So, where is the market growth to date? According to 3GVision, an Israel-based provider of 1-D and 2-D barcode solutions, the top five countries in terms of barcode scanning growth in Q1 2011 were the U.S., UK, N...
TMT Market Research and Analysis