Technology | Media | Telecommunications

Friday, August 27, 2010

SuperSpeed USB is a Bonus for Videographers

USB connectivity has been extremely successful in the digital still camera and digital camcorder markets. Most people want to use it to transfer images to PCs, to store video recordings, or to print their pictures.

As picture file sizes increase with digital camera image resolution, and as camcorders move from standard-definition (SD) to high-definition (HD), the desirability of SuperSpeed USB becomes even more apparent, according to the latest market study by In-Stat.

As a result, adoption of SuperSpeed USB into digital cameras and camcorders will be much more rapid than other CE device segments -- with penetration levels reaching 50 and 60 percent respectively, by 2014.

"SuperSpeed USB can move 25GB of data in 70 seconds, the same amount of data would take nearly 14 minutes using high-speed USB,” says Brian O’Rourke, Principal Analyst.

This dramatic leap in download times makes the adoption of SuperSpeed USB into digital camcorders and cameras a natural migration. In-stat expects to see the first SuperSpeed USB camcorders reach the market in the second half of 2011.

In particular, prosumer videographers will greatly benefit from this multimedia data transfer enhancement.

In-Stat's market study found the following:

- Nearly 160 million digital TVs will ship with USB in 2014.

- By 2014 nearly 7 million set top boxes will be have integrated SuperSpeed USB.

- SuperSpeed USB will reach 40 percent penetration in the portable digital media player market in five years.

- 225 million SuperSpeed USB flash drives will ship in 2014, representing a CAGR of 791.8 percent from 2009 to 2014.

- More than 3 billion USB-enabled devices shipped in 2009; over 4 billion will ship in 2012.