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Monday, November 29, 2010

Apple iOS, Google Android Gain 75% of App Market

According to the latest market study by ABI Research, annual mobile application downloads will continue to increase and eventually peak in 2013, with Asia-Pacific becoming a key growth market.

With North America and Europe slowly reaching maturity after experiencing a period of high growth, emerging countries in the Asian market are expected to take the spotlight.

According to ABI's latest forecasts, application downloads in Asia-Pacific will experience a CAGR of early 30 percent and growth in application revenues of just over 20 percent during the period 2009-2015.

Apple iOS and Google Android handset owners currently account for 75 percent of total application downloads and the are expected to continue leading the market until 2015.

"We are getting more announcements of 3G networks about to launch commercially in Asian countries such as India, and more smartphones being shipped to Asia. This will prime these large untapped markets for mobile application downloads," says Fei Feng Seet, research associate with ABI research.

However, revenues generated from sales of mobile applications are expected to decline, due to high competition driving down average selling price of applications.

Application downloads in the Asia-Pacific region are forecast to reach 2.4 billion, or about 20 percent of the world's total available market, by 2013. India and China, the two most populated countries, are expected to generate much of that Asia-Pacific application growth.

ABI Research practice director Neil Strother adds, "With more applications being added daily, competition will be tough. Developers have to consider alternative business models such as in-app purchases and advertisements, to boost their profit margins and revenue."