Technology | Media | Telecommunications

Wednesday, June 06, 2012

Upside Opportunity for Phablet Smartphones in 2012

The phablet is a hybrid mobile device that's larger than a typical smartphone, but smaller than a media tablet -- an example is the Samsung Galaxy Note. This is exactly the type of new mobile device that would appeal to me -- primarily for video communication applications.

In fact, I would welcome the opportunity to review one of the new phablet models. That being said, I've previously been unsuccessful in convincing my mobile phone service provider to loan me a review unit for a detailed application-centric assessment.

More than 208 million phablets will be shipped globally in 2015. Despite the slow start for phablet smartphones in 2011, we're now witnessing the dawn of the phablet era.

HTC, LG, and Huawei will each introduce phablet smartphones in 2012, joining the ranks of Samsung’s Galaxy Note and Nexus. Additionally, another phablet smartphone was released earlier this month, the Samsung Galaxy S3.

"One of the chief drivers for phablets is the amount of time people use their smartphones for web browsing, reading articles and newspapers on the go, or simply navigating their journeys," says Joshua Flood, senior analyst at ABI Research.

The larger screen sizes make a significant difference to the user's experience when compared to conventional-sized smartphone touchscreens that are between 3.5 to 4 inches.

Moreover, new phablet-styled devices provide an attractive two-in-one device proposition and are beginning to see the competition between these larger smartphone form factors and smaller media tablets (less than seven inches).

Phablets are defined as having a touch screen size between 4.6 to 5.5 inches. Global shipments for phablets will increase by a factor of 10 in 2012 from 2011.

The latest ABI Research market study details phablet smartphones and super smartphones and examines the potential opportunities each of these new smartphones offer.

Their report goes into further detail on segmentation of smartphone screen sizes and presents detailed information on super smartphones, regional opportunities, and total market sizes by revenue and shipments.