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Tuesday, November 13, 2012

Exploring the Next-Gen Wearable Devices Market

According to the latest market study by Juniper Research, the next generation wearable devices market will be worth more than $1.5 billion by 2014 -- that's up from just $800 million this year.

Juniper says that these wearable device revenues will be largely driven by consumer spending on fitness, multi-functional devices, and healthcare applications.

Classified as a future form-factor for computing devices, next generation wearables -- including smart glasses and other head-mounted displays -- will provide a multitude of functions either independently or in conjunction with a third party platform.

Juniper identifies 2014 to be the watershed year for wearable devices -- in terms of roll outs and market traction. Large influential players such as Google and Apple have already made key strategic moves in this sector.

The use of wearable devices connected to a smartphone in the fitness and sports environment has grown rapidly in the last two years with applications such as Nike+ and Fitbit Tracker allowing data from training sessions to be uploaded and analysed.

"With consumers embracing new technologies and form factors, wearable devices ranging from fitness accessories to heads-up displays will be more prevalent in the consumer market," said Juniper Research report author, Nitin Bhas.

While fitness and entertainment will have the greatest demand from consumers, within an enterprise environment, the demand for wearable devices will be greatest from the aviation and warehouse sectors.

Other key findings from the study include:
  • The market will be dominated by North America and Western Europe, representing over 60 percent of the global wearable device sales.
  • Even though the number of fitness and sports devices bought per year is higher than the number of healthcare devices sold, the health sector will be slightly larger in terms of retail value.