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Tuesday, December 03, 2013

Upside Opportunity for Mobile Security Apps in 2014

Today, securing all devices with mobile internet access has become an ever increasing concern. People want to be protected during their daily activities involving email access, online banking or simply browsing content. Meanwhile, corporate stakeholders are much more concerned about their organisational network integrity and business data protection.

The number of employee owned smartphones and tablets used in the enterprise will exceed 1 billion by 2018, as the growing trend of Bring Your Own Device (BYOD) redefines business connectivity, according to the latest market study by Juniper Research.

This represents almost 35 percent of the total installed base of consumer owned tablets and smartphones.

However, the Juniper study uncovered that there are a number of issues and implications that need to be addressed and a single policy or measure may not be sufficient while devising future BYOD strategies.


Assessing the BYOD Pros and Cons

The study found that while BYOD has the potential to benefit organisations in terms of enhanced employee satisfaction and productivity, the threat from unprotected employee mobile devices at work is of significant importance to IT managers and CIOs.

Juniper Research contends that for businesses adopting BYOD, there is a need to consider mobile devices as just another endpoint -- while devising measures to mitigate the challenges and the risks of managing a multi-platform user environment.

Mobile Device Management Scenarios

Growth in the mobile security market is currently being driven by the Enterprise segment particularly in the areas of BYOD and mobile device management.

In the consumer segment, Juniper forecasts a steady growth in revenue for security software, approaching 40 percent of the global mobile security sales revenue by the end of 2018.

This will be driven primarily by increased consumer awareness of available security solutions.  The risks posed by fraud and malware to data stored on and accessible via their smartphones and tablets is also motivating action.

Other key findings from the market study include:

  • Western Europe currently represents the largest revenue hub for the mobile security vendors.
  • More than half of all mobile devices in the U.S. will have security apps installed by the end of 2018.