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Wednesday, July 09, 2014

Smartphones Reach 70 Percent Market Share in America

As the American market for smartphones is reaching full saturation, the focus continues to shift from device adoption to software application usage. comScore, Inc. released the latest market data -- reporting the key trends in the U.S. smartphone industry for May 2014.

Apple ranked as the top smartphone manufacturer with 41.9 percent OEM market share, while Google Android led as the number one smartphone platform with 52.1 percent platform market share.

Facebook, once again, ranked as the top individual smartphone software application. However, Google has six mobile media apps ranked within the top 15 positions.

Smartphone OEM Market Share

169 million people in the U.S. owned smartphones (70 percent mobile market penetration) during the three months ending in May -- that's up by just 4 percent since February.

Apple ranked as the top OEM with 41.9 percent of U.S. smartphone subscribers (up 0.6 percentage points from February).

Samsung ranked second with 27.8 percent market share (up 0.8 percentage points), followed by LG with 6.5 percent, Motorola with 6.3 percent and HTC with 5.1 percent.

Smartphone Platform Market Share

Google Android ranked as the top smartphone platform in May with 52.1 percent market share, followed by Apple with 41.9 percent (up 0.6 percentage points from February), Microsoft with 3.4 percent, BlackBerry with 2.3 percent and Symbian with 0.1 percent.


Top Smartphone Software Apps

Facebook ranked as the top smartphone app, reaching 76.4 percent of the app audience, followed by Google Play (51.8 percent), YouTube (51.7 percent) and Google Search (49.2 percent).