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Wednesday, November 12, 2014

American Smartphone Growth Softens to 1 Percent

Looking at the 2015 outlook, the focus in the American mobile service provider marketplace is slowly shifting from smartphone devices to software applications -- it's all part of the ongoing Mobile Cloud services trend.

According to the latest market study by comScore, the key trends in the U.S. smartphone industry for September 2014 demonstrate how the market is now fully saturated, with minimal new growth.

Apple ranked as the top smartphone manufacturer with 41.7 percent OEM market share, while Google Android led as the number one smartphone platform with 52.1 percent platform market share.

Meanwhile, Facebook ranked as the top individual smartphone app. However, Google had the most apps, by far, within the top ranking app list for September 2014.

Smartphone OEM Market Share

174 million people in the U.S. owned smartphones (72 percent mobile market penetration) during the three months ending in September -- that's up by just 1 percent since June.

Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung ranked second with 29 percent market share (up 0.4 percentage points from June), followed by LG with 6.9 percent (up 0.5 percentage points), Motorola with 5.4 percent and HTC with 4.4 percent.

Smartphone Platform Market Share

Android ranked as the top smartphone platform in September with 52.1 percent market share (up 0.2 percentage points from June), followed by Apple with 41.7 percent, Microsoft with 3.6 percent (up 0.2 percentage points), BlackBerry with 2.3 percent and Symbian with 0.2 percent (up 0.1 percentage points).

Top Smartphone Applications

Facebook ranked as the top smartphone app, reaching 72 percent of the app audience, followed by YouTube (51.5 percent), Google Play (51.1 percent) and Google Search (47.3 percent).