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Tuesday, November 04, 2014

Smartphone Shipments Reach 317 Million in Q3 2014

According to the latest global market study by Juniper Research, smartphone shipments reached 316.6 million in the third quarter (Q3) of 2014, representing 13.1 percent y-o-y growth and 5.5 percent q-o-q growth.

The biggest gainers of market share this quarter are those capitalizing on expanding Asian markets -- such as Xiaomi, the Chinese ODM. The company sold 19 million new devices in Q3 -- that's a 25.8 percent increase in sales on last quarter.

Combined Lenovo-Motorola shipments are estimated to be in excess of 23 million devices this quarter, with Motorola on-track to return to profitability in Lenovo's target of 4 to 6 quarters.

Lenovo is now well-positioned to expand into India and other Southeast Asian markets, where the Android-based Moto X and Moto G have a large consumer base, as well as a positive brand presence in the U.S. market.

Apple experienced strong growth following the iPhone 6 launch, posting its highest ever Q3 results, representing a 16.2 percent y-o-y increase.

This upside is expected to grow further in the coming months as large numbers of American consumers upgrade to the latest iPhone iteration.

Conversely, Samsung experienced an estimated 8 percent y-o-y fall in shipments, part of a wider decline for the vendor which also saw a 49 percent drop in net profits.

Juniper says they are seeing continued strong gains forthe  medium-sized smartphone vendors, generally reaching out from Asia to more of the international markets.

Despite its share of shipments declining by 1.6 percent, Huawei still posted a 26 percent y-o-y increase in shipment volumes, with a larger increase in revenues thanks to their high-end devices, such as the Ascend range shipping in increasing numbers.

Other key highlights from the study include:
  • LG shipped 16.8 million units, a 40 percent y-o-y sales increase, expanding its market share to 5.5 percent.
  • Microsoft posted a q-o-q increase in Lumia device shipments, a 16.3 percent rise to 9.3 million devices.
  • BlackBerry's return to device profitability through cost-cutting masks a slight q-o-q drop in sales, of just over 2 million devices.
  • Samsung shipped an estimated 78.6 million smartphones; maintaining a 25 percent market share.
  • Apple posts an increase on their record Q2 with strong iPhone 6 sales, with 39.3 million iPhones shipped.
  • Lenovo completes the acquisition of Motorola Mobility, to become the third largest smartphone maker in the world.