Technology | Media | Telecommunications

Friday, May 22, 2015

China is Leading Digital Television Market Growth

Digital video entertainment continues to gain momentum around the globe, as more consumers embrace high-definition broadcast television services -- many will also choose to connect their TV sets to the internet and subscribe to over-the-top video streaming offerings.

Based on forecasts for 138 countries, the number of digital TV homes will increase by more than 1 billion between 2010 and 2020 to reach 1.65 billion -- that's up by 180 percent, according to the latest worldwide market study by Digital TV Research.

The total digital television households will climb by 134 million during 2015.

According to their assessment, global digital TV penetration will reach 97.6 percent of television households by the end of 2020 -- that's up from 40.5 percent at the end of 2010 and 67.2 percent at the end of 2014.

By 2020, 93 countries will be completely digital, compared with only 17 at end-2014. It's now forecast that about 124 countries will have more than 90 percent digital TV penetration by 2020.


Some emerging regions continue to grow faster than the saturated mature markets. The number of digital TV households in Asia-Pacific will increased by 400 million between 2014 and 2020, with 93 million to be added in 2015 alone.

The Asia-Pacific region will supply two-thirds of the 608 million digital TV household additions between 2014 and 2020. Sub-Saharan Africa will more than double its base over the same period, with Latin America nearly doubling its total.

That said, China will boast an amazing 454 million digital TV homes by the end of 2020 -- that's 27 percent of the global total -- up by 169 million when compared with 2014 penetration.

Moreover, India will overtake the U.S. market to reach second place in 2015. Advancing rapidly, India will add 95 million digital TV homes between 2014 and 2020 to double its total.

Brazil will take fourth place and Russia fifth place by 2020. Meanwhile, another nation that's gaining share rapidly is Indonesia, which will leap to sixth place (from 23rd in 2014), by adding 43 million digital TV households.