Technology | Media | Telecommunications

Sunday, March 22, 2009

Multimedia Revolution: unLabel and unStudio


As the South by Southwest Festival of 2009 comes to an end, let's acknowledge the open unConference events -- as people from all over the world connected together and joined their Indie Music or Independent Film "community of interest" while in Austin, Texas.

I've launched the GeoBrava Media project, in celebration of all the independent talent that stays true to their art-form -- passionately creating new digital media content -- regardless that their work is considered unCommercial by the legacy big-media companies.

Free and Open Distribution Models
The rise of the unLabel music production and open distribution model is a revolt in response to the traditional record label's business practices. Ditto, with the rise of the unStudio video production and open distribution phenomenon.

A multitude of social media networking sites are creating the new open marketplace online, where the vast market supply is freely exposed to the awaiting eclectic market demand.

The independently produced multimedia revolution is disrupting the legacy industries. The barriers to market entry have been lowered, and the gatekeepers of the old model are in a panic as the traffic through their media toll-booths is clearly in a decline.

Rebirth of the Public Interest
Nobody really knows what the future will hold. One thing, however, is certain -- the news and entertainment industry has entered a new era. Big media consolidation has merely made it easier to identify the dying legacy business models.

It's somewhat ironic, but totally within the public interest. Granted, the FCC has merely been a bystander in this process. No matter, the revival has begun.