Technology | Media | Telecommunications

Saturday, January 19, 2013

Transmedia Newswire - Multiplatform Communications


Starting today, I'm evolving my Digital Lifescapes postings on a Saturday. First and foremost, my weekly summaries of research by eMarketer will now be posted on my Transmedia Newswire site.

Going forward, my weekend posts will be different than in the past -- I'll be sharing more about that editorial transition in an upcoming post.

The eMarketer study insights that I share will now be shorter, more frequent and include a link to the source webpage - here's an example from today. Moreover, that content will no longer appear on Digital Lifescapes.

Note, I'm the editor and publisher of the Transmedia Newswire.

If you subscribe to the Digital Lifescapes feed, then you may want to also subscribe to the Transmedia Newswire feed -- which now includes the eMarketer study summaries and noteworthy insights from numerous other sources.

Perhaps you're wondering, why change the GeoActive Group daily publishing schedule?

First, I've wanted to increase my focus on Internet-oriented market development related study findings, but have not been able to invest the time to produce more long-form posts. Second, I'm exploring Commercial Transmedia practices in the B2B Marketing realm that I've adapted from the Entertainment industry's multi-platform storytelling pioneers.

As you may recall, I've previously outlined my guidance on the transformation of marketing communications in the 21st century -- from a predictable monologue to an engaging dialogue.

The ongoing adoption of transmedia storytelling practices is the next phase of my own progressive journey to seek ways that improve the effectiveness of the content I will publish.

I welcome your comments or suggestions -- as I proceed along this path.

David H. Deans
Managing Editor and Publisher
GeoActive Group USA