Technology | Media | Telecommunications

Wednesday, March 29, 2017

Hyperconverged Systems Revenue Reached $2.2B in 2016

Demand for simplified IT infrastructure, to be used in corporate data centers, gained momentum during the last couple of years as more CIOs attempted to offer their internal users compute and storage that could be provisioned quickly -- similar to the major public cloud service providers.

The worldwide converged systems market revenues decreased 1.4 percent year over year to $3.09 billion during the fourth quarter of 2016 (4Q16). The market consumed 1.6 exabytes of new storage capacity during the quarter, which was up by4 percent compared to the same period a year ago, according to the latest market study by International Data Corporation (IDC).

For the full year 2016, worldwide converged systems market revenues increased 5.8 percent to $11.3 billion when compared to 2015.


Converged Systems Market Development

"The converged systems market is going through a period of change," said Eric Sheppard, research director at IDC. "We are seeing strong growth from products with new architectures, increased levels of automation, and heavy use of software-defined technologies."

That being said, this growth has been offset by reduced spending on traditional converged systems and a conscious decision by some vendors to terminate some parts of their product portfolio. IDC identified four market segments: integrated infrastructure, certified reference systems, integrated platforms, and hyperconverged systems.

Integrated infrastructure and certified reference systems are pre-integrated, vendor-certified systems containing server hardware, disk storage systems, networking equipment, and basic element/systems management software.

Integrated Platforms are integrated systems that are sold with additional pre-integrated packaged software and customized system engineering optimized to enable such functions as application development software, databases, testing, and integration tools.

Hyperconverged systems collapse core storage and compute functionality into a single, highly virtualized solution. A key characteristic of hyperconverged systems that differentiate these solutions from other integrated systems is their scale-out architecture and their ability to provide all compute and storage functions through the same x86 server-based resources.

During the fourth quarter of 2016, the combined integrated infrastructure and certified reference systems market generated revenues of $1.57 billion, which represented a year-over-year decrease of 15.7 percent and 50.8 percent of the total market. Dell Technologies was the largest supplier of this combined market segment with $705.1 million in sales, or 44.9 percent share of the market segment.

Integrated Platform sales declined 8.6 percent year over year during the fourth quarter of 2016, generating $823.5 million worth of sales. This amounted to 26.6 percent of the total market revenue. Oracle was the top-ranked supplier of Integrated Platforms during the quarter, generating revenues of $406.9 million and capturing a 49.4 percent share of the market segment.

Hyperconverged sales grew 87.3 percent year over year during the fourth quarter of 2016, generating $697.4 million worth of sales. This amounted to 22.6 percent of the total market value. The hyperconverged system market surpassed $2.2 billion in global revenue during the full calendar year (2016), which was 110 percent higher than 2015.

Tuesday, March 28, 2017

Industrial IoT Applications will Blossom in Asia-Pacific

The Internet of Things (IoT) and the manufacturing sector are destined to collide, as more companies with factories explore the benefits of new technologies. This year we're going to witness how forward-thinking manufacturers innovate and grow.

Though industrial manufacturers are somewhat slow in their adoption of cloud-based services and connecting their legacy systems to digital networks, the vision for a vast IoT market is finally starting to take shape.

Industrial manufacturing applications will generate more than $138 million this year from cellular and satellite connectivity fees, according to the latest market study by ABI Research.

Industrial IoT Market Development

The industrial IoT (IIoT) market will add more than 13 million new wireline and wireless connections worldwide in 2017 to an installed base exceeding 53 million connections.

"The costs for data storage and compute processing dropped significantly in the past few years making the digitization of industrial equipment now possible for nearly every manufacturing business," said Jeff Orr, research director at ABI Research.

According to the research findings, new commercial applications are now possible -- including predictive analytics, digital twin simulation modeling, and gaining insight that enables new business models and sources of revenue.

Most IIoT connections are made using fixed line (DSL, cable modem, Ethernet, and PSTN) deployments. However, wireless connections will account for approximately 25 percent of new IIoT connections in 2017.

Mobile network operators across the globe continue to shift their networks away from 2G technologies toward 4G LTE. Within the industrial manufacturing sector, connections are also increasing their use of low-power wide area (LPWA) technologies, which will see the most growth over the next four years for all IIoT connection types.

The Asia-Pacific region has the largest concentration of new IIoT connections with more than five million additional expected in 2017. Moreover, the global opportunity will continue to grow during the next four years with a forecast of 18 million new IIoT connections annually by 2021.

Although some compression is expected for connection-related revenues during the forecast period, which will decline to $122 million in 2021, according to the ABI Research assessment.

Outlook for IIoT Application Growth

"Manufacturers historically isolated their factories, plants, sites, and facilities from data connections, but significant opportunity remains for these organizations to leverage the benefits of a digital network and enable first-time connections," concludes Orr.

As IIoT connections increase, manufacturers will be able to extract data for use in analytics software applications and ultimately provide better machine-level communications to improve workflow. The cognitive era of manufacturing will also create new opportunities for the forward-looking vendors.

Monday, March 27, 2017

LoB Spending on IT will Reach $609 Billion in 2017

In North America, more CEOs encourage their whole organization to embrace applying business technology for commercial advancement and digital growth. Traditional IT vendors are responding by exploring relationships with their customer's CIO, CTO and/or Chief Digital Officer (CDO).

Worldwide corporate IT spending funded by Line of Business (LoB) units will reach $609 billion in 2017 -- that's an increase of 5.9 percent over 2016, according to the latest market study by International Data Corporation (IDC). They also forecast that LoB spending will achieve a compound annual growth rate (CAGR) of 5.9 percent over the 2015-2020 forecast period.

In comparison, technology spending by IT buyers is forecast to have a five-year CAGR of 2.3 percent. By 2020, IDC expects LoB led technology spending to be nearly equal to that of the IT organization. Moreover, the trend is gaining momentum across the globe.

Why LoB Leadership of IT is Accelerating

"The Innovation Accelerators have put the line of business units in the frontline of the digital transformation and have forced them to work either alone with the ecosystem outside of the IT organization as 'shadow IT' or in closer collaboration with the IT department than ever before," said Naoko Iwamoto, senior market analyst at IDC.

Although some technology categories are dominated by IT buyer spending, most involve outlays from both IT and the business units. For example, worldwide IT spending on servers, storage, and network equipment is forecast to total $114.1 billion this year, while LoB spending on these items will total $52.9 billion.

However, IT is not the primary source of funding for all hardware purchases. Business unit spending on PCs, monitors, mobile phones, printers, and tablets will total $83.8 billion worldwide this year compared to $76.2 billion spent by the IT department. And line of business buyers will spend more on software applications in 2017 ($150.7 billion) than IT buyers ($64.7 billion).

The technology categories that will see the most spending from LoB buyers in 2017 will be applications ($150.7 billion), project-oriented services ($120.3 billion), and outsourcing ($70.3 billion).

The categories that will receive the most spending from IT buyers this year will be outsourcing ($149.2 billion), project-oriented services ($82.2 billion), and support and training ($79.8 billion).

Combined IT-LoB purchases of outsourcing and project-oriented services ($422 billion) will represent nearly one third of all technology spending worldwide in 2017. The technology categories that will see the fastest growth in spending over the 2015-2020 forecast period are tablets (16.2 percent CAGR for IT and LoB purchases combined) and midrange enterprise servers (14.7 percent combined CAGR). LoB buyers will also continue to invest aggressively in software applications and application development and deployment (8.5 and 9.3 percent CAGRs, respectively).

In 2017, IDC expects LoB technology spending to be larger than IT organization spending in five industries: discrete manufacturing, healthcare, media, personal and consumer services, and securities and investment services.

Outlook for LoB Industry Spending Growth

By 2020, this number is forecast to grow to nine as the insurance, process manufacturing, professional services, and retail industries see LoB purchases move ahead of IT purchases. The industries with the fastest growth in LoB spending are professional services (6.9 percent CAGR), healthcare (6.6 percent), and banking (6.5 percent).

On a geographic basis, the IT organization will be the largest source of technology spending throughout the forecast in all but four countries: the United States, Canada, Saudi Arabia, and the United Arab Emirates.

And like the industry trend, LoB spending is forecast to grow at a faster rate than IT-led technology spending in nearly every country. The countries that will experience the fastest LoB spending growth include Indonesia and the Philippines (each with a 12.2 percent CAGR), Argentina (11.1 percent CAGR), Peru (8.7 percent CAGR), and India (8.4 percent CAGR).

"On average, U.S. line of business will fund 62 percent of their technology purchases in 2017. Looking to increase productivity and reduce organizational costs, IDC expects supply chain, human resources, and sales executives will fund the largest share of their companies' technology purchases over the forecast period," said Eileen Smith, program director at IDC.

Friday, March 24, 2017

European Mobile Market Growth Transformation in Action

Consumer appetite for smartphones and mobile-first business strategies are likely to create ongoing demand for mobile communications infrastructure across the globe, but some markets that are already saturated will start to evolve and transform in the coming years. Market maturity creates new opportunity.

Western European mobility revenues are expected to reach $224.8 billion in 2017 -- that's a mere increase of 0.1 percent over 2016. Purchases of mobile hardware, software, and services are expected to grow more stably in 2019 and 2020, with a compound annual growth rate (CAGR) of 0.4 percent during the 2015–2020 forecast period and reaching $230.3 billion in 2020.

European Mobility Market Development

Mobile connectivity services currently represent almost 50 percent of European mobility spending, with consumer counting for more than 73 percent of this tech category. Hardware, driven by smartphones, follows, taking 42 percent of the mobility market in 2017, a share expected to decrease to 37 percent in 2020.

Software, although delivering just a tiny portion of the full mobility spending, will be the fastest-growing area, fueled by enterprise mobility management applications and mobile application development platforms, both expected to grow at a 19 percent 2015–2020 CAGR.

"A majority of European companies are still behind the curve in their adoption of mobility solutions but we believe 2017 will mark a turning point for many," said Angela Salmeron, research manager at IDC.


Companies will likely accelerate their mobile strategies. The digital economy is forcing companies to innovate and be more agile to market changes. The threat landscape and regulatory compliance, chiefly GDPR, is requiring security to be included in the early stages of any mobility initiative rather than being an afterthought.

Regarding the business sectors most likely to fuel new demand, banking, discrete manufacturing, and professional services will drive the European mobility market across commercial industries, counting for more than 35 percent of spending (excluding consumer) in 2017 and throughout the forecast period.

Outlook for Mobility Growth in Europe

When looking at growth rates, government, followed by utilities, will show the fastest growth with a 2015–2020 CAGR of around 6 percent. Consumer will be the only segment of this market with negative growth for the coming years (-1.6 percent 2015–2020 CAGR) -- negatively impacted by the expected decline in hardware purchases.

From a country perspective, the UK is the largest mobility market in terms of revenues, followed by Germany and France. The top 5 European countries (the U.K., France, Germany, Italy, and Spain) currently represent 73 percent of the mobility market. The Netherlands and Italy are expected to lead market growth in 2017. Nevertheless, when excluding consumer spending, Denmark, followed by the UK, will show the highest 2015–2020 CAGR (6 percent).

Thursday, March 23, 2017

Hyperscale Cloud Providers Invest $16.9 Billion in 2016

Consumer demand for cloud-based services drive investment in data centers. Across the globe, the largest consumer cloud service providers continue to add more and more capabilities to expand their offerings, thereby making it very difficult for the remaining me-too providers to compete with them.

Moreover, the traditional information and communication technology (ICT) vendors often don't benefit from this ongoing infrastructure expansion, because the cloud providers prefer to invest in open technologies from low-cost 'white label' ODM commodity vendors. That's unlikely to change.

Hyperscale Cloud Market Development

The hyperscale or webscale cloud service providers -- including the seven largest (Super7) Alphabet, Amazon, Facebook, Microsoft, Alibaba, Baidu and Tencent -- believe they are best positioned to provide access to a variety of cloud services in a scalable and cost-effective way, and view their public cloud businesses as critical to their growth over the next five years.

"All of the Super 7 companies are aggressively building data center footprints globally and are baking in significantly more capacity than they currently need in anticipation of future data traffic growth," said Chris Antlitz, senior analyst at Technology Business Research (TBR).


However, despite the addition of extra capacity upfront, capex growth will remain robust through the next five years as workloads increasingly move to the public cloud and as the digital ecosystem flourishes worldwide.

Of the $16.9 billion in capex investment by the Super 7 on ICT equipment in 2016, TBR estimates around 75 percent was for data center infrastructure, with the balance of ICT capex spent primarily on optical transport, routers, switches, software and broadband access initiatives.

Hyperscale Cloud Vendor Growth Outlook

According to the TBR assessment, The Super 7 are investing heavily in data centers to support the internal operations of their core businesses, and also for their external cloud services businesses, which are growing much faster than their core digital businesses.

Some vendors are gaining traction with webscale companies, with revenues increasing and the scope of engagements widening. Generally speaking, vendors that align their portfolios and innovation road
maps with low-cost open-source hyperscale requirements stand to win the most business from webscale companies.

Wednesday, March 22, 2017

Huge Upside for Internet of Things in the Retail Sector

The outlook for retailers have changed dramatically over the last few decades. This sector of the economy has shifted from a cash-driven, supply-driven industry to one that is very digitally-focused. The Internet has transformed retail. Where competition is most intense, innovation and market disruption are ongoing.

Retail markets are now potentially unlimited, where previously they may have been very locally focused. Meanwhile, consumer expectations have altered in response to online and mobile retail. Customer service is now a key consideration before a purchase, now that it's easy to find the desired product at the lowest possible price.

Retail Technology Market Development

Meanwhile, in-store technology applications continues to evolve. According to the latest market study by Juniper Research, retailers will connect 12.5 billion business assets, such as products, digital signs and Bluetooth beacons, to Internet of Things (IoT) platforms by 2021. This figure is expected to rise from 2.7 billion assets in 2016, representing a 350 percent increase.

Juniper predicted that radio-frequency identification (RFID), will re-emerge as the industry's great enabler technology, as a key factor in the IoT retail ecosystem. RFID tags, used to identify and locate retail assets in real-time, are now at a price point for mass deployment and integrate well with new IoT systems and analytics.


According to the Juniper assessment, new services such as dynamic pricing or enabling promotional offers via in-store digital signs are also poised for significant new worldwide market growth.

Juniper's latest research uncovered that next-generation processes -- such as personalized retail -- could be achieved by integrating enterprise software and emerging technologies, with data from connected IoT assets. Juniper forecast that software spend for enterprise resource planning systems to integrate this data would reach $11.3 billion annually in 2021, rising from $1.5 billion in 2017.

Outlook for Retail Technology Innovation

"Innovative retailers such as Rebecca Minkoff have combined RFID with smart mirrors." said Steffen Sorrell, senior analyst at Juniper Research. "Integrating these systems allows real-time information to improve the store experience and bridge physical and virtual worlds – in this case, the concept drove a 200 percent increase in sales."

That being said, each retailer's approach to IoT deployment should differ depending on their main channel focus. Physical retail spaces still have many benefits. Therefore, Juniper predicted that online retailer focus would be on technologies, such as machine learning to provide digital assistance, or digital performance management.

In this latter instance, measurements such as user experience, IT performance and business outcome are analyzed holistically to determine necessary improvements. Cognitive systems and IoT apps will experience a significant growth upside within the retail sector.

Tuesday, March 21, 2017

How Streaming Video Demand is Driven by Innovation

Key findings from a new video entertainment survey outline the increasing popularity of original content, and a growing trend of paying for multiple video services. According to the latest 451 Research market study, 19 percent of streaming video subscribers are paying for three or more services -- that's up 4 points over the previous year.

These streaming enthusiasts are creating their own bundles of video services, starting with Netflix (95 percent) and Amazon Video (82 percent) then adding a combination of subscription and a-la-carte platforms such as Hulu, HBO Now and iTunes.

Netflix and Amazon Lead the Market

Among all survey respondents who pay for a streaming service, 79 percent say they subscribe to Netflix and 53 percent to Amazon Video. That said, Amazon Video continues to be the growth story, up 5 points over the past year.

Access to movies (50 percent) is the top reason why consumers pay for streaming video services; viewing complete seasons of TV shows (45 percent) is a close second and has increased 6 points in just six months. Importantly, 33 percent of streaming subscribers chose their service for its original content, up 8 points year over year.

Original content has always been a major point of differentiation for HBO and Showtime, but the survey highlights a growing importance of original content among Netflix users (36 percent; up 9 points over a year) and Amazon Video users (36 percent; up 14 points over a year).

While both Netflix and Amazon Video users in the survey have shifted towards watching more original content over the past two years, there is an even faster increase among Amazon Video users (from 7 percent to 31 percent) who say original content is their most watched type of video content, compared to Netflix users (from 20 to 32 percent).


"Netflix and Amazon have spent billions creating exclusive original content to differentiate themselves within a competitive streaming TV market, and our latest surveys show that it’s resonating with customers. Viewing original content has become a much more important factor over the past year in choosing streaming services, and the data shows consumers are simply watching more of it." said Andy Golub, managing director of 451 Research.

Streaming Media Device Market Share

The new 451 Research survey also looked at the streaming media device market, which continues to be ruled by Roku, Apple, Google and Amazon. Among respondents who own a streaming media device, Roku leads with 31 percent owning a Roku streaming player and 10 percent, a Roku Streaming Stick/Express. Apple TV (35 percent) is second, followed by Google Chromecast (26 percent).

Although they represent a smaller share of the overall market, Amazon’s Fire TV devices are seeing the most momentum with Fire TV Stick (13 percent) up 2 points and Amazon Fire TV (10 percent) is up 1 point.

Monday, March 20, 2017

Open Digital Transformation: Industry Expertise Matters

Digital Business Transformation is at the center of new commercial growth strategies. Advances in IT technologies and associated accelerators are transforming whole industries and represent the largest driver of technology investment for the foreseeable future.

Furthermore, most C-level business leaders agree that industry expertise matters, when choosing a strategic vendor partner that's capable of offering meaningful and substantive insights or guidance that will stand the tests of time.

Introduction to the Digital Transformation Taxonomy

Assisting decision makers to reach their goals, International Data Corporation (IDC) announced their "Digital Transformation (DX) Taxonomy" across industry verticals -- represented by 14 Digital Missions, 60 Strategic Priorities, 160 Programs, and over 450 specific Use Cases.

IDC now estimates that the economic value of DX strategies to be $20 trillion -- or more than 20 percent of global GDP. IDC's DX maturity benchmark of over 1,600 companies indicates that 67 percent are in the early stages of their transformation as "digital explorers" or "digital players," meaning less than 5 percent of companies are fully transformed.

According to the IDC assessment, the full disruptive impact of DX has not yet been realized, but it's going to fundamentally change business markets and the way that organization pursue a Digital Growth agenda in the future.

IDC's DX Taxonomy provides structured guidance on how industry and government verticals are creating and enabling digital transformation success in the digital economy. While the taxonomy is an extensive representation, it is not exhaustive and will evolve over time as technology matures and opportunities present themselves.

The DX taxonomy is a four level model:

  1. Digital Mission (one per industry) - The digital mission is the business organization's overarching aspirational goals and objectives. Each industry has its own unique mission.
  2. Strategic Priorities (several per digital mission) - There are several strategic priorities that describe what organizations expect to accomplish over an extended time period in order to achieve their digital mission.
  3. Programs (several per strategic priority) - Supporting each strategic priority are several programs. Each represents a long-term plan of action to achieve the strategic priorities through a series of use cases.
  4. Use Cases (several per program) - Under each program are a set of use cases. These are discretely funded efforts supporting a program objective. Use cases can be thought of as specific projects employing line of business and IT resources including hardware, software, and IT services. Each use case is organized by the use case name, current situation, business goals and objectives, key technologies used to enable desired business outcomes, and a summary of the results.

IDC analysts believe that for technology buyers, this collective body of expert guidance identifies where and how to craft a winning DX business strategy and execution road map for the journey ahead.

In contrast, for savvy IT vendors, the taxonomies provide an understanding of how and where key software, hardware, and IT services enable superior DX business outcomes.

Moreover, a demonstrated knowledge of current workloads, industry context and the regulatory environment, all matter greatly in selecting a qualified strategic partner. Achieving an Open Digital Transformation is the key to DX success. Make sure your Cloud platform works for you, choose wisely.

Friday, March 17, 2017

Application Integration and Middleware Software Evolution

Enterprise software is evolving and adapting to new requirements.  The worldwide application integration and middleware (AIM) software segment is growing faster than the overall infrastructure software market, with revenue reaching $27 billion in 2017 -- that's an increase of 7 percent over 2016, according to the latest market study by Gartner.

"Established approaches to application infrastructure are too rigid, closed and cumbersome to support many digital transformation requirements," said Fabrizio Biscotti, research vice president at Gartner.

AIM Software Market Development Trends

Growth in mobile, big data, analytics, in-memory computing, cloud services and Internet of Things (IoT) initiatives requires application and integration professionals to invest in new AIM technologies. This drives innovative integration approaches with new AIM technologies at their core -- such as application programmable interface management and integration platform as a service.

Three main requirements are central to this shift. Firstly, digital business organizations need an open, flexible and lightweight model that enables simpler and faster configuration, as well as deployment of both cloud computing and on-premises resources.

In addition, they need platforms that support diverse combinations of resources, applications, data, processes and things from within and outside the organization. Finally, they need self-service middleware that can increase and decrease in scale rapidly.

"Cloud application infrastructure offerings are still maturing, yet already meet market demands for greater agility, scalability, productivity and efficiency better than their on-premises alternatives," said Mr Biscotti. "The older technology, however, often remains more suitable for the most demanding scenarios."

The AIM software market is split into mature and emerging segments. Mature segments are large in size, and most of the market is consolidated in a few vendors. A high proportion of revenue is generated from maintenance fees and growth is slow, typically single-digit. Examples of mature segments include application servers and business process management suites.

Outlook for AIM Software Growth

The emerging segments include mobile app development platforms, in-memory data grids and platform as a service (PaaS). These segments are smaller in size, but offer double-digit growth rates as they expand rapidly with digital business needs and the market demand for increased agility and scalability. The segment shows a high level of fragmentation, as new vendors attempt to gain market share before the market consolidates.

"The emerging segments are bolstering the above-average revenue growth within the AIM software market," said Mr Biscotti. "Organizations seeking competitive advantage through digital business transformation need new approaches to application infrastructure and integration, a trend shown clearly in the fast-growing emerging segments."

Thursday, March 16, 2017

Big Data and Analytics Revenue will Reach $210 Billion

Worldwide revenues for big data and business analytics (BDA) will reach $150.8 billion in 2017, that's an increase of 12.4 percent over 2016, according to the latest market study by International Data Corporation (IDC).

Commercial purchases of BDA-related hardware, software, and related services are expected to maintain a compound annual growth rate (CAGR) of 11.9 percent through 2020 when revenues will be more than $210 billion.

Big Data and Business Analytics Market Development

"After years of traversing the adoption S-curve, big data and business analytics solutions have finally reached the mainstream," said Dan Vesset, group vice president at IDC. "BDA as an enabler of decision support and decision automation is now firmly on the radar of top executives. This category of solutions is also one of the key pillars of enabling digital transformation efforts across industries and business processes globally."

According to the IDC assessment, the industries that will be making the largest investments in big data and business analytics solutions in 2017 are banking, discrete manufacturing, process manufacturing, federal or central government, and professional services.

Combined, these five industries will spend $72.4 billion on BDA solutions this year. They will also be the largest spenders in 2020 when their total investment will be $101.5 billion.

The industries that will experience the fastest growth in BDA spending are banking (13.3 percent CAGR) and healthcare, insurance, securities and investment services, and telecommunications, each with a CAGR of 12.8 percent.

BDA technology investments will be led by IT and business services, which together will account for more than half of all big data and business analytics revenue in 2017 and throughout the forecast. Services-related spending will also experience the strongest growth with a five-year CAGR of 14.4 percent.

Software investments will grow to more than $70 billion in 2020, led by purchases of End-User Query, Reporting and Analysis Tools and Data Warehouse Management Tools. Non-relational Analytic Data Store and Cognitive Software Platform will experience strong growth (CAGRs of 38.6 and 23.3 percent respectively) as companies expand their big data and analytic activities.

BDA-related purchases of servers and storage will grow at a CAGR of 9.0 percent, reaching $29.6 billion in 2020.

Outlook for Big Data and Business Analytics Growth

From a company size perspective, very large businesses will be responsible for more than 60 percent of all BDA spending throughout the forecast and IDC expects this group of companies to pass the $100 billion level in 2018. Small and medium businesses will also be a significant contributor to BDA spending with nearly a quarter of the worldwide revenues coming from companies with fewer than 500 employees.

On a geographic basis, the United States will be the largest market for big data and business analytics solutions with spending forecast to reach $78.8 billion in 2017. The second largest region will be Western Europe with spending of $34.1 billion this year, followed by Asia-Pacific (excluding Japan) at $13.6 billion. Latin America and APeJ will experience the fastest growth in BDA spending with five-year CAGRs of 16.2 and 14.4 percent respectively.