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Wednesday, November 22, 2017

Digital Ticketing Users will Reach 1.8 Billion by 2020

Digital ticketing will continue to be a high growth market. A mobile ticketing user is someone who either purchases and/or stores a ticket using their mobile handset for later redemption. In contrast, an online ticketing user is likely someone who purchases a ticket online via an Internet connected device, thereby replacing the prior conventional ticket purchase process.

There's been substantial new growth in mobile and online ticketing, partly as a result of growing user adoption and usage momentum. While in some markets ticketing is a new service offering and users have simply never had this functionality open to them previously, in other markets these services are mature and well established.

Digital Ticketing Market Development

Online ticketing now accounts for majority of ticketing transactions in many markets across the globe, including both developed and developing countries. That said, mobile ticketing is fast becoming a popular method for transit fare collection and online bookings.

According to the latest worldwide market study by Juniper Research, mobile and wearable ticket purchases will exceed 14 billion by 2018, accounting for 54 percent of total digital ticket sales across transport and events sectors.

Moreover, Juniper estimated that the total number of transactions via mobile devices will exceed PC-based ticket sales for the first time in 2017 -- driven primarily by metro and air ticket purchases.


The Juniper study found that globally, metro, bus and airline app ticketing is the most established in terms of deployment and user adoption, followed by events ticketing. By 2020, Juniper forecasts that the number of digital ticketing users across all platforms will exceed 1.8 billion, with mobile NFC accounting for 215 million unique users.

The majority of mobile ticketing deployments -- especially in markets such as North America -- continues to be dominated by app-based ticketing services, using visual or QR-code authentication. However, mobile contactless ticketing is fast becoming the de-facto mode of payment for metro and bus ticketing in selected cities, especially within Europe.

Juniper also found that with the increased integration of chatbots, ticketing providers can offer a wealth of services directly to consumers via their dedicated app. "While the potential opportunities for consumers are clear, the use of chatbots also aids ticketing providers, providing insight into user preferences and demands," said Nitin Bhas, head of research at Juniper Research.

Outlook for Digital Ticketing Chatbots

However, chatbots in ticketing will be primarily restricted to informational services such as tickets and seats availability, public transport arrivals or timetable inquiries, with the majority of consumers saying that they're wary of conducting actual financial transactions.

According to the Juniper assessment, this consumer resistance is likely to diminish over the next 5 years with ticketing transactions conducted via messaging-based chatbots reaching $6 billion by 2022.

Tuesday, November 21, 2017

How Digital Transformation will Advance China's Economy

The global networked economy thrives on new ideas and innovation. Across the globe, more nations are making technology-centered strategies the focal point of their economic development. Amid ongoing digital transformation, the world is entering the era of the digital economy, a trend that is very evident in China.

Against this backdrop, the definition of the Four New Concepts, namely "new era, new balance, new way of thinking, and new grand goals" was proposed at the 19th National Congress of the Communist Party of China held in October 2017, outlining the direction for China's future economic development.

Five key terms were also mentioned in the report: "Cultural Revitalization, Digital Transformation, Innovation-driven Development, Globalization, and People's Well-being," serving as guidelines to the development of China’s digital economy for the years to come.

China's Digital Transformation Agenda

IDC predicts that in the next 3 to 4 years, a digital economy will reshape the economic landscape of China -- and the world as a whole -- transforming the way enterprises operate. Furthermore, innovations empowered by new technologies will play a pivotal role in the transformation.

"Industry users and ICT vendors will work collaboratively to strategize and architect new digital transformation platforms, build new trustworthy ecosystems, deliver new customer experiences, and enjoy new-era growth with digitally enhanced offerings, operations, and relationships," said Kitty Fok, IDC China Managing Director.

IDC forecasts that China’s economy will continue to see steady growth in 2018 at 6.5 percent GDP growth rate. Cultural Revitalization will stimulate the music, film, games, animation and knowledge sharing industries.


Digital Transformation will spur technological advances in information technology, intelligent manufacturing, biological medicine, energy, environmental protection, and the marine and aerospace sectors.

Innovation-driven Development will accelerate the growth in smart industrial parks, smart cities and associated technological services. Globalization will witness the advancement of the Belt and Road Initiative and Free Trade Zones. People’s Well-being will drive progress in energy saving and environmental protection, health care, recreation, and tourism.

China's broader ICT markets, especially those related to the 4 third-platform technologies and the 6 innovation-accelerators, have been growing faster than China’s GDP growth. IDC predicts that, in 2018, China’s broader ICT market will grow 7.1 percent, the third-platform market will grow 5.5 percent, and the innovation accelerator market will grow 13.5 percent.

Outlook for Digital Economy Growth in China

"Key aspects of the digital economy and its success, will rely on how business gathers, manages and monetizes data, how consumers are engaged at large scale, and how digital transformation platform is built with a good balance of both open API ecosystems versus core intellectual properties," said Lianfeng Wu , Vice President and Chief Analyst of IDC China.

According to the IDC assessment, industry users and ICT vendors should stay current on the fundamental technology enablers for a digital economy, and apply them into the core of their business operations and cultures, in order to accelerate their transformation into digital native enterprises. This is essential to achieving an all-round transformation and gaining first mover advantage in the era of the digital economy.

Friday, November 17, 2017

IT Spending in EMEA will Reach $1 Trillion by 2018

Information technology (IT) investment within the Europe, Middle East and Africa (EMEA) region is on track to further growth.  IT spending in EMEA is forecast to reach $1 trillion in 2018 -- that's an increase of 4.9 percent from 2017, according to the latest market study by by Gartner.

In 2017, however, all categories of traditional IT spending in EMEA under-performed the global averages. According to the Gartner assessment, currency effects played a significant part in the weakness during 2017, and will also contribute to the forecast shortfall in 2018.

EMEA IT Sector Market Development

"The UK has EMEA’s largest IT market and its decline of 3.1 percent in 2017 impacts the forecast heavily," said John-David Lovelock, research vice president at Gartner. "Weak Sterling and political uncertainty since Brexit are reducing UK IT spending in 2017, while other major IT markets in EMEA grew steadily."

Another significant currency effect is the rapid appreciation of the Euro against the U.S. Dollar -- it provides an incentive for Eurozone countries to defer IT spending to 2018 where possible, in anticipation of even lower prices in U.S. Dollars.

However, there is more to the recovery in 2018 than just currency effects. Strong demand within the enterprise software and IT services categories across EMEA hint at significant shifts in IT spending patterns.

The Gartner forecast highlights that businesses are broadly reducing spending on owning IT hardware, and increasing spending on consuming IT as-a-service (ITaaS). In the total IT forecast the business trends are masked somewhat by consumer spending, but when we look at enterprise-only spending the new dynamics between the categories are much clearer.

EMEA enterprise IT spending in 2017 was weaker than the overall IT spending forecast, declining 1.4 percent. The only category predicted to show enterprise spending growth in 2017 is the enterprise software market at 3.2 percent.

"In 2017, we're seeing a pause in EMEA enterprise spending due to the switch to as-a-service offerings gaining momentum," said Mr. Lovelock. "Among the spending rebounds in 2018, however, we expect lagging markets."

In 2018, total enterprise spending in EMEA will likely grow by 2.8 percent. All categories of enterprise IT spending will return to growth in 2018, but only IT services and software will grow strongly at 4 percent and 7.6 percent, respectively. Enterprise spending on devices and communications services continue to fall behind in 2018, growing at 2 percent or lower, thus failing to recoup the losses of 2017.

Outlook for EMEA IT Spending Growth

Gartner’s recent public cloud forecast further underlines this change in spending as businesses increasingly adopt cloud models for efficiency and agility. In doing so, they also shift their IT spending toward operational expenditure (opex) service-based models.

Gartner believes that the move to cloud services and opex spending on IT should serve to stabilize the growth in overall IT spending in EMEA in 2018 and beyond. They expect spending will spread out more evenly with fewer spikes of capital investment on hardware.

In both enterprise and overall IT spending forecasts, worldwide and in EMEA, Gartner now forecasts IT spending from 2019 through 2021 will remain close to a 3 percent growth rate each year.

Wednesday, November 15, 2017

How Wearable Technology Transforms In-Store Retail

The global retail sector has been greatly impacted by the shift to online eCommerce. That being said, remarkable in-store innovation continues to transform the retailer employee and customer experiences.

Retailers are beginning to use wearable technology to improve processes and customer satisfaction. Retailer wearables provide in-store employees with access to information such as stock levels, as well as to facilitate communication with team members.

This allows shopper requests to be resolved faster and ensures that the employee continues to interact with the customer, improving the overall shopping experience.

Retail Wearables Market Development

ABI Research forecasts enterprise retail wearable shipments will reach nearly 10 million in 2022, increasing from just 2 million in 2017 -- that's a CAGR of 38 percent.

This makes retail one of the fastest growing enterprise wearable verticals, with numerous devices improving store operations. Devices such as smartwatches, smart glasses, wearable cameras, wearable scanners, and hearables are all seeing an increase in adoption within the retail market.

"As online retailers are gaining in strength, the remaining physical stores are searching for ways to encourage customers to return and shop with them," said Stephanie Lawrence, research analyst at ABI Research.

Many different wearable devices are ensuring that customer requests are dealt with more quickly and more efficiently. Smartwatches provide workers with access to notifications about what work they should be completing, as well as information about product and stock.

Having this information in a quick and easy to access form allows a worker to rapidly resolve a customer’s query -- such as if an item is in stock and where it is located -- without having to leave the customers side and physically search for it.

Smart glasses with technologies such as GoInStore’s application allow in-store shop workers to connect to online customers, giving them the ability to demonstrate and describe all a product’s features, without requiring the customer to go to the store. This improves their satisfaction level, as it is a more convenient way to shop while still receiving the personal assistance they require.

Wearable cameras, such as those from Pinnacle Response, provide retail workers who experience robberies or threats of violence with a way in which to record interactions. These devices help to calm down potentially violent situations, as it alerts the potential criminal to the fact that their actions are being recorded, and if that does not work, then the recordings are used as evidence.

Hearables, such as Onyx by Orion Labs, allow workers to quickly communicate with colleagues, no matter where they are located, such as the stock-room, on the road, or in a different store, to ensure that customer requests are dealt with quickly.

Other devices, such as lone worker protection wearables from companies such as Skyguard, aren’t designed to improve customer satisfaction, but rather improve employee satisfaction, yet another important factor for retail companies.

Outlook for Retail Wearables Applications

These worker protection devices give retail workers who are alone, such as early in the morning, late at night, or when accepting deliveries, a way to record potentially dangerous interactions and/or call for help if required. Employees who feel safer on the job will stay on the job.

"Wearable devices are becoming a vital part of many enterprise verticals, and the retail sector is no different," concludes Lawrence. "Improving customer satisfaction with such devices will help to ensure that customers remain loyal and continue to shop in an in-store environment."

Monday, November 13, 2017

How China Leads Public Cloud Services Growth

The ongoing shift to cloud computing continues across the globe. The worldwide public cloud services market grew 28.6 percent year-over-year in the first half of 2017 (1H17) with revenues totaling $63.2 billion, according to the latest market study by International Data Corporation (IDC).

"Public cloud adoption is accelerating in large part as enterprises recognize that the cloud has become the launchpad for virtually every new IT innovation in the last 24 months -- including AI, blockchain, quantum computing and more," said Frank Gens, senior vice president and chief analyst at IDC.

Public Cloud Market Development

While stronger than expected growth was seen across all regions, Asia-Pacific saw the highest regional growth at 38.9 percent and this market now represents 11.5 percent of all public cloud services revenues. Strong public cloud spending in China, which saw 55.6 percent year-over-year growth in the first half of 2017, is a key driver.

Among the three primary segments of public cloud services (SaaS, PaaS and IaaS), the SaaS segment, which holds 68.7 percent of overall market share, was the slowest growing segment with a 22.9 percent year-over-year growth rate.

More CIOs and CTOs now think 'cloud first' when it comes to their IT strategy and software footprint, since the benefits of cloud have been demonstrated in most industries. Many companies have picked the low-hanging fruit, in terms of apps that could be easily moved to the cloud, and are now evaluating the potential migration of their next set of larger strategic systems to a SaaS model.

That said, the smallest segment overall was PaaS, with 13.6 percent of the public cloud services market. However, the PaaS market continues to deliver stronger growth than the other two segments at 50.2 percent year-over-year in 1H17.

According to the IDC assessment, the rapid adoption of container technology in the PaaS segment has given developers additional tools to accelerate application development and deployment that is important in the typical enterprise digital transformation journey.

Outlook for Private Cloud Applications

The IaaS segment represented 17.8 percent of the public cloud services market in 1H17, and continues to exhibit strong year-over-year growth at 38.1 percent. Growing interest from enterprises and continued investments by cloud service providers has resulted in enhancements in the IaaS segment across multiple dimensions.

The recent introduction of on-premises offerings into the market also enable easier hybrid IT models, and reduce the barrier to more cloud service adoption for enterprises. Cumulatively, these are paving the way for the next wave of enterprise application deployments on cloud computing IaaS.

Friday, November 10, 2017

Enhancing Digital Advertising with Artificial Intelligence

Since the first online banner advert in 1993, advertising on digital platforms has seen significant developments. According to the Interactive Advertising Bureau, in 2013 digital advertising revenues overtook cable TV advertising within the U.S. market.

The process by which advertisements reach their target audiences has advanced from being the advertiser and publisher, and now includes a plethora of ecosystem stakeholders in between.

That said, it's not an easy task to fully understand the workings behind current digital advertising value networks. There's a significant degree of ongoing consolidation, as operations begin to become siloed.

Digital Advertising Market Development

According to the latest worldwide market study by Juniper Research, digital advertising spend will grow by an 18 percent compound annual growth rate (CAGR) over the next five years -- rising from $184 billion in 2017 to $420 billion in 2022. This include advertising spend across mobile, desktop, wearables and digital-out-of-home signage.

Contrary to the prior trend, the annual growth of online advertising spend will slow to only 4 percent globally by 2022, due to the impact of ad blocking adoption across desktop devices and the increasing usage of mobile devices as the primary means for browsing.


According to the research findings, advertising platforms will seek a greater degree of control over the types of ads being blocked through increased involvement in ‘Acceptable Ad’ initiatives.

Through these initiatives, digital ad platforms will shift focus to encouraging the use of adverts that are not blocked. While revenue loss owing to ad blockers will account for 17 percent of online advertising spend in 2017, this loss will be mitigated and increase by only 2 percent over the next five years, reaching 19 percent by 2022.

The research predicted that nearly 75 percent of all delivered digital ads will use artificial intelligence (AI) as a means of user targeting in 2022. Data sharing partnerships will enable publishers to increase targeting efficiency, utilizing acquired data -- such as geo-location, browsing cookies, and cross-device identification -- to provide highly tailored digital ads.

Outlook for Digital Advertising Growth

Despite consumer objections to perceived invasions of privacy, digital advertising platform providers will continue to seek innovative means of data collection to provide personalized online ads.

"The critical factor for maintaining advertising revenues lies in increasing the quality of experience for browsers. Whereas ad blocking will eliminate intrusive ads, platforms leveraging AI for targeting will deliver more personal and accepted ads," said Sam Barker, senior analyst at Juniper Research.

Wednesday, November 08, 2017

Private Cloud Service Adoption is Fueled by OpenStack

Private cloud services are gaining new momentum, partly due to the demand for hybrid IT solutions on-premises. 451 Research predicts that IT vendors with OpenStack private cloud revenue will exceed revenue from service providers with OpenStack-based public cloud implementations in 2018.

From a regional perspective, deployments in China and the Asia-Pacific region are now growing faster than in the rest of the world. While not the primary driver, a contributing factor is the Chinese government advocating for OpenStack deployments.

Private Cloud Market Development

According to the latest worldwide market study by 451 Research, OpenStack revenue will exceed $6 billion by 2021, as it experiences a growth rate of 30 percent CAGR. Moreover, OpenStack is benefiting from the increase in hybrid cloud environments with 61 percent of the enterprises surveyed utilizing a hybrid IT approach.

Certain industry verticals and regions that are less enthusiastic about exclusively using hyperscale cloud service providers. The OpenStack development community has made progress addressing challenges in installation and rolling upgrades over the last two years, resulting in increasing production deployments.

This will continue in 2018 as OpenStack becomes more pervasive and risk is reduced for enterprise use. The platform was once limited to development or testing and proof-of-concept deployments, but there are mission-critical workloads on OpenStack across nearly all enterprise verticals and regions.


Previously, OpenStack revenue had been overwhelmingly from cloud service providers offering multi-tenant IaaS, but 451 Research now finds that OpenStack growth is shifting towards the private cloud space faster than previously expected.

While containers are eclipsing OpenStack in terms of attention, 451 Research believes that very few OpenStack users are abandoning the platform. In reality, some of the most innovative and progressive OpenStack deployments feature the use of container technology -- such as Docker and Kubernetes.

"OpenStack has solidified its position as the leading open source option for building private and public cloud environments, but it is no longer the shiny new toy in the industry – that torch has been passed to containers and microservices," said Al Sadowski, vice president at 451 Research.

Outlook for OpenStack with Containers

And while there is no clear answer yet about OpenStack coexistence with containers, it is worth noting that containers and container management are nascent markets in terms of production use cases.

451 Research found that that the OpenStack market is coalescing around a handful of the top providers, just as happened with the Linux OS in the past. Parallels have always been drawn between OpenStack and Linux but the comparisons are even more valid today as the top Linux vendors are also key OpenStack vendors.

Monday, November 06, 2017

Worldwide CIO Agenda for Digital-Native Enterprises

Become the disruptor of your industry's status quo, or face the consequences. To succeed, CEOs need to know the answer to a key question in 2018 and beyond. Does our CIO and/or CTO have what it takes to contribute to a meaningful and substantive digital transformation agenda?

As digitally-fueled disruptors reshape industries, the clear mandate for every enterprise is to re-imagine itself to compete in the increasingly digital economy that's platform-powered and ecosystem-enabled.

To help CIOs and CTOs through this period of multiplied innovation, International Data Corporation (IDC) published its Worldwide CIO Agenda 2018 Predictions.

Top 10 Strategic IT Planning Changes

They outline IDC's vision for the ten most important shifts that will happen in IT organizations over the next 36 months, and will guide IT executives in the formation of their three-year strategic IT plan.

According to the IDC assessment, lines are being drawn that separate industry laggards from "digital-native enterprises" that can harness the power of technology to accelerate their business development.

In the context of continuous emergence, IDC asserts today's business technology environments must adapt at an accelerated pace to the scale, scope, and speed of progressive digital transformation.

"For CIOs and senior IT executives, the challenge is to think and operate like a digital-native enterprise in the face of the emergence of platforms, innovation accelerators, machine learning, augmented skills, micro-personalization, new partnerships, and new relationships," said Serge Findling, vice president at IDC.

The IDC predictions for the Worldwide CIO Agenda are:

  • By 2018, 75 percent of CIOs Will Put Experiential Engagement, Data Monetization, or Digital Business at Scale at the Top of Their Agenda.
  • Through 2019, Dragged Down by Conflicting Digital Transformation Imperatives, Ineffective Technology Innovation, Cloud Infrastructure Transition, and Underfunded End-of-Life Core Systems, 75 percent of CIOs and Their Enterprises Will Fail to Meet All of Their Digital Objectives.
  • By 2020, 60 percent of the CIOs Who Have Crossed the Digital Divide Will Prevail in C-Suite Turmoil and Competition to Become Digital Business Leaders for Their Enterprises.
  • By 2019, 60 percent of CIOs Will Complete Infrastructure and Application Re-platforming Using Cloud, Mobile, and DevOps, Clearing the Deck for Accelerated Enterprise Digital Transformation.
  • By 2019, 60 percent of IT Organizations Will Deploy DX Platforms Supporting New Customer- and Ecosystem-Facing Business Models.
  • By 2019, 75 percent of CIOs Will Refocus Cybersecurity Around Authentication and Trust to Manage Business Risks, Initiating the Retirement of Systems That Cannot Ensure Data Protection.
  • By 2020, 40 percent of CIOs Will Leverage Vision- and Mission-Driven Leadership to Inspire and Empower Their Organizations to Create Digital Transformation Capabilities.
  • Recognizing the Failure of Existing IT Governance and the Need for a Shared Digital Transformation Vision; by 2020, 40 percent of CIOs Will Adopt New Digital Governance Models to Accelerate Innovation and Speed.
  • By 2018, 70 percent of CIOs Will Take Agility to the Next Level, Gearing Up to a Product Model Using Design Thinking and DevOps.
  • By 2020, 60 percent of CIOs Will Implement an IT Business Model and Culture That Shifts Focus from IT Projects to Digitally-Oriented Products.

"As the new digital economy emerges from disruption, CIOs are seeing their last opportunity to cross the digital divide and earn their right to play in the next phase," concluded Findling.

Thursday, November 02, 2017

Quantum Computing Technology Apps Gain Momentum

Research in quantum computing is closely tied to the discipline of information theory, a mathematical concept concerned with communication, coding, and encryption. Various applications of quantum information theory were developed in the last 50 years.

As a result, quantum computing has been high on the research agenda of governments and technology organizations worldwide. In a quantum computing model, the basic unit of information is called the quantum bit (qubit), which can be represented by photons.

Using qubits and quantum gates, the development of a quantum circuit model of computation has been made possible, enabling the use of algorithms to theoretically solve highly complex mathematical problems in a much shorter time frame than is currently possible.

Quantum Computing Market Development

Most experts now agree that the creation of a quantum computer is simply a matter of engineering, and that the theoretical application will happen. Optimistic estimates for commercialization by the private sector vary between 5 and 15 years, while more conservative estimates by academics put it at 15-25 years.

The drive to create the first quantum computer has been viewed as the new arms race. The milestone to reach is that of quantum supremacy, essentially the performance of computation that goes beyond the capability of the latest and best supercomputers in existence today. But this drive is underpinning another, more pressing race: quantum cybersecurity.

ABI Research forecasts that the first attack-capable quantum machines will make their market debut by 2030.  "When they do, even the latest and best in class cybersecurity technologies will be vulnerable," said Michela Menting, research director at ABI Research.

The race to quantum supremacy is real: governmental R&D is accelerating the crystallization of the quantum computer, with more than $1.6 billion already invested globally. The potentially drastic repercussions on cybersecurity is equally real and has led to the focus on quantum-safe cryptography.

Also known as post quantum cryptography, such research looks to the development of new cryptographic algorithms that could withstand breaking by quantum computers, ideally before such computers become commercially available.

Outlook for Quantum Computing Technologies 

Beyond and ahead of quantum computers, the use of the theory has also aided in developing new cryptographic techniques, notably quantum key distribution (QKD). Considered as a type of quantum-safe cryptography, QKD will likely be commercialized before the advent of quantum computers, because it is achievable using current technologies such as lasers and fiber optics. In that sense, QKD is one of the first quantum theories to find real-world applications.

Heavy private sector investment is going into quantum R&D. Since 2012, venture capital funds have pumped over $334 million into companies specializing in the space. Clearly, this is an early-stage market development opportunity with lots of upside growth potential.

Monday, October 30, 2017

Mobility Solutions Spending will Reach $1.72 Trillion

Worldwide spending on mobility solutions is forecast to reach $1.72 trillion in 2021, according to the latest market study by International Data Corporation (IDC). Spending on mobility-related hardware, software, and services will see a five-year compound annual growth rate (CAGR) of 2.7 percent.

Global spending on mobility solutions will total $1.58 trillion in 2017 -- that's an increase of 4.3 percent over 2016.

Mobility Market Development

The United States will account for a quarter of all mobility spending throughout the forecast, making it the largest geographic market at nearly $392 billion in 2021. Mainland China will be the second largest country in terms of overall spending ($337 billion in 2021), followed by Japan, Brazil, and the UK.

The countries that will see the fastest growth in mobility spending over the five-year forecast period will be Venezuela (8.2 percent CAGR), India (8 percent CAGR), Philippines (7 percent CAGR) and Peru (6.7 percent CAGR). In contrast, Australia, Israel, Saudi Arabia, and Taiwan are forecast to experience a slight decline in mobility spending.

Consumers will provide more than 70 percent of total mobility spending for all but the last year of the forecast. Most spending will go toward mobile connectivity services and smartphones. In addition to being the largest source of spending, this sector will experience the slowest growth with a five-year CAGR of 1.3 percent.

In the enterprise, banking and professional services will be the two industries with the largest mobility spending over the forecast period, reaching $55.1 billion and $54.9 billion in 2021, respectively. Discrete manufacturing and retail will be close behind with 2021 outlays of $49.7 billion and $45.7 billion.

The industries with the fastest growth in mobility spending will be professional services (7.5 percent CAGR), construction (7.1 percent CAGR), and telecommunications (7 percent CAGR). Federal or central government, healthcare, retail, and security and investment services will also outpace the overall market, each with a 6.9 percent CAGR.

"A highly mobile, on-the-go workforce is a key driver of mobility in both the professional services and construction industries," said Jessica Goepfert, program director at IDC.

The largest technology category will be mobility services, which will account for roughly 60 percent of all mobility spending throughout the forecast. While mobile connectivity services will be the largest spending segment at $950 billion in 2021, enterprise mobile services will be one of the fastest growing segments with a 15.3 percent CAGR.

Hardware will be the second largest technology category, led by smartphone purchases. Despite being the smallest category, software represents an important area of investment for enterprises and each of its technology segments will experience double-digit growth throughout the forecast.

Outlook for Commercial Mobility Growth

From a company size perspective, small offices with 1 to 9 employees will account for roughly three quarters of all mobility spending worldwide as these businesses purchase mobile devices, connectivity services, and mobility services as an affordable alternative to traditional IT solutions.

Very large businesses (1000+ employees) and large businesses (500-999 employees) will deliver the fastest spending growth with five-year CAGRs of 7.8 percent and 6.9 percent, respectively.