Skip to main content

Marketers Missing Measurements

"Corporations are spending up to one-quarter of their budgets on marketing initiatives, but few are noticing the results or planning long-term integrated strategies, according to a study from the Chief Marketing Officer (CMO) Council.
The study of more than 320 global technology marketers, conducted during the first quarter of 2004, revealed that just 16.8 percent of the respondents' companies have formal marketing performance measurement (MPM) systems despite some spending as much as 25 percent of their revenue on marketing."

Popular posts from this blog

AI Investment Drives Semiconductor Demand

The global semiconductor industry is experiencing a historic acceleration driven by surging investment in artificial intelligence (AI) infrastructure and computing power. According to the latest IDC worldwide market study, 2025 marks a defining year in which AI's pervasive impact reconfigures industry economics and propels record growth across the compute segment of the semiconductor market. Semiconductor Market Development IDC’s latest data reveals an insightful projection: The compute segment of the semiconductor market is on track to grow 36 percent in 2025, reaching $349 billion. This segment, which encompasses logic chips powering CPUs, GPUs, and AI accelerators, will sustain a robust 12 percent compound annual growth rate (CAGR) through 2030. These numbers underscore not only current momentum but a structural shift driven by large-scale adoption of AI workloads spanning cloud, edge, and on-premises deployment models. The scale of investment is unprecedented. As organizations ...
Read more