3DTV prices have fallen by close to 40 percent in some cases, and adoption of 3DTV is occurring at a faster rate in most territories than it did for high-definition television (HDTV), according to the latest market study by Futuresource Consulting . Futuresource expects global sales of 3DTVs to exceed four million this year. Across Western Europe alone, 1.2 million 3DTVs will be sold, rising to more than three million in 2011. In the U.S. market, more than five million 3DTVs will be sold next year. "3DTV will continue to provide premium brand CE manufacturers with a way to differentiate themselves from the competition and add value for consumers," says Bill Foster, Senior Technology Consultant at Futuresource Consulting. For systems that use active glasses technology, manufacturers are now able to embed 3D chipsets at a relatively low cost, allowing them to increase their margins while still keeping 3D affordable. Passive glasses technology, as used in cinemas, is sti...
TMT Market Research and Analysis