Digital Lifescapes

As smartphone use grows around the globe, the demand for creative new mobile software application innovation will explode. Mobile Internet access is crucial in modern app functionality. Naturally, with faster broadband connection speeds, a richer mobile experience is available, with the possibility to leverage a cloud-based software app backend system. Juniper Research predicts that increasing contextual awareness in mobile apps -- as seen in digital assistants such as "Google Now" -- will transform the process of app discovery and thereby limit future use of the cluttered app tray. In addition, Google recently opened its deep linking API to allow apps to be indexed in a similar way to web pages, further accelerating the movement towards the Android platform. According to the latest market study findings by Juniper Research, they now forecast that the number of smartphone and tablet apps in use, that leverage contextual or location data on devices, will near 7.5 billion...

With an enhanced user experience model, and bolstered by the increasing presence of GPS receivers embedded into smartphones, the Mobile Location Based Services (MLBS) market has now come of age. Enabled by faster mobile internet connections, a richer mobility experience is available -- with the possibility to leverage a cloud-based applications (apps) back-end. According to the latest market study by Juniper Research, they now forecast that the mobile context and location services market will reach $43.3 billion in revenue by 2019 -- that's rising from an estimated $12.2 billion in revenue during 2014. Their study highlighted that over two-thirds of revenues will be driven through highly targeted and contextually aware ad-supported apps by the end of the forecast period. Online Digital Marketing Leads the Way According to the Juniper study findings, social apps are forecast to be the primary driver behind app ad-supported revenues. Apps such as Facebook enable marketers t...