Digital Lifescapes

The business technology market is in constant flux, but few shifts have been as profound and rapid as the rise of Generative AI (GenAI). For decades, business intelligence and analytics software have been about extracting insights from data, typically presented in dashboards and reports requiring human interpretation. However, a recent Gartner market study describes a future in which GenAI fundamentally redefines how organizations interact with and derive value from their data, ushering in a new era of solutions. Perceptive Analytics Market Development Gartner's latest prediction is stark: by 2027, a full 75 percent of all new analytics content will be contextualized for intelligent applications through GenAI tools. This signifies a seismic shift from static, descriptive analytics to dynamic, adaptive, and even autonomous decision-making systems. Georgia O'Callaghan, director analyst at Gartner , aptly notes that we are "moving from an era where analytic tools help busines...

The artificial intelligence (AI) server market stands at a crossroads, propelled by the dual engines of agentic AI and inferencing, even as it encounters the headwinds of global tariff pressures. As more organizations across industries race to harness AI's transformative power, the infrastructure underpinning these capabilities has become a focal point for investment, innovation, and strategic maneuvering. Recent findings from ABI Research underscore just how dynamic and lucrative this sector has become, forecasting robust growth and highlighting the technological and geopolitical forces at play. Agentic AI and Inferencing Market Development Agentic AI refers to AI systems capable of making independent decisions and taking actions to achieve specific goals, often with minimal human intervention. Inferencing is the process by which trained AI models generate predictions or decisions from new data inputs. Together, these advancements are driving a surge in demand for specialized serv...

The evolution of artificial intelligence (AI) is reshaping the sales profession in ways that few could have imagined even a few years ago. Gartner’s recent prediction -- that by 2028, 10 percent of sales associates will use Generative AI (GenAI) tools to covertly manage multiple jobs -- highlights the profound workforce disruption unleashed by this technological revolution. As an independent advisory consultant in the business technology sector, I see this as a pivotal moment for vendor leaders to rethink their sales strategies and the very nature of work, productivity, and employee trust. The AI-Driven Sales Role Transformation The integration of GenAI into sales workflow is already a present-day reality. According to recent market studies, 81 percent of sales teams are either experimenting with or have fully implemented GenAI tools, with some reporting up to a 15 percent revenue uplift and a 10–20 percent increase in sales ROI. The rapidly emerging technology is now considered essen...

As international travel rebounds to pre-pandemic levels in 2025, the mobile communication roaming market is at an inflection point. Emerging technologies and changing customer preferences are challenging traditional wholesale roaming agreements between mobile network operators (MNOs). The global wholesale roaming market is projected to more than double, from $9 billion in 2024 to $20 billion by 2028. This surge will be fueled by the expanding deployment of 5G Standalone (SA) technology, which enables real-time roaming connections and activity monitoring. But beneath this headline figure lies a complex landscape of regional variations and technological mobile service disruptions. Global Mobile Roaming Market Development Western Europe dominates inbound roaming connections, largely thanks to its Roam Like at Home (RLAH) initiative, which eliminates roaming charges among member countries.  Meanwhile, the Indian Subcontinent is emerging as a growth hotspot. Between 2024 and 2029, inbou...

Two years after ChatGPT captured the world's imagination, there's a dichotomy in the enterprise artificial intelligence (AI) market. On one side, technology vendors are making unprecedented investments in AI infrastructure and new feature capabilities. On the other, there's measured adoption from customers who carefully weigh the AI costs and proven use case benefits. Artificial Intelligence Market Development The scale of new investment is significant. Cloud vendors alone were expected to invest over $150 billion in capital expenditures in 2024, with AI infrastructure being the primary driver. This massive bet on AI's future is reflected in the rapid growth of AI server revenue. Looking at just two major players - Dell Technologies and HPE - their combined AI server revenue surged from $1.2 billion in Q4 2023 to $4.4 billion in Q3 2024, highlighting the dramatic expansion. Yet despite these investments, the revenue returns remain relatively modest. The latest TBR resea...

The gap between digital business aspirations and actual achievements has become increasingly apparent. Recent Gartner research reveals a disconnect: while 87 percent of senior leaders prioritize digitalization, only 48 percent of digital initiatives succeed. This latest assessment demands a deeper examination of digital transformation success factors. The Reality of Digital Transformation The transformation journey extends far beyond technology adoption. Most notably, 91 percent of organizations encounter cultural hurdles during digital implementations—a statistic that should command every executive's attention. This overwhelming figure suggests that many organizations have miscalculated the human element in their digital equation. Traditional transformation barriers persist, but their implications have evolved: The talent shortage (affecting 44 percent of organizations) now represents more than a hiring challenge—it's becoming an existential threat to competitive advantage. Ch...

The global public cloud services market is continuing phenomenal growth, driven by digital transformation initiatives and a fundamental shift in how IT organizations function. This trend is fueled by several factors, including the increasing adoption of remote work models, the need for greater agility and scalability, and the ever-growing volume of data that organizations need to store and process. According to the latest market study by International Data Corporation (IDC), the public cloud services market will reach $800 billion in 2024, with a five-year compound annual growth rate (CAGR) of 19.5 percent. Public Cloud Services Market Development "Vendors are focused on being strategic partners to their customers by delivering highly performant, developer-friendly, trustworthy, and secure offerings that help users deliver intelligent applications more efficiently," said Adam Reeves, research director at IDC . This growth is being fueled by several key trends: IDC highlights ...

For the past decade, navigating uncertainty has been a defining characteristic of the Global Networked Economy. From economic downturns to tech-driven disruptions, leaders have had to adapt in the face of constant change. According to Gartner's latest worldwide market study, there's a significant shift in C-suite priorities. Survey results reveal a focus on digital business growth, with CEOs identifying it as the top priority. About 73 percent of CEOs ranked growth as their primary objective, a 17 percent increase compared to 2023. This sentiment is underscored by the finding that 60 percent of CEOs plan to increase hiring in 2024. Digital Business Market Development "Along with the increased focus on growth, the survey showed a relatively weak position for cost management, suggesting that most CEOs and senior business executives believe the most challenging economic times are past," said David Furlonger, VP Analyst at Gartner . Several key factors are contributing to...

As a C-suite leader, you're constantly bombarded with investment opportunities. In today's large enterprise arena, few initiatives hold the same potential as Digital Transformation (DX). Yet, securing ongoing buy-in from the board and other key stakeholders hinges on a clear understanding of market momentum and the return on investment that DX promises.  A recent IDC worldwide market study sheds valuable light on this critical topic. Let's delve into some key takeaways and explore what they mean for your organization's tech strategy. Digital Transformation Market Development The IDC study describes a market surging toward investment adoption maturity. Worldwide spending on DX technologies is forecast to reach $4 trillion by 2027, reflecting a compound annual growth rate (CAGR) of 16.2 percent. This exponential growth signifies an opportunity for industry leaders to leverage digital business tools and strategies to gain a competitive edge, with Artificial Intelligence (A...

The business technology landscape is undergoing a continued shift in IT infrastructure. The public cloud, once a fringe player, has become the undisputed engine driving IT innovation and digital business growth. As executives grapple with their digital transformation initiatives, scalability, agility, and cost-efficiency remain paramount. The public cloud delivers on all these fronts, and Gartner's recent forecast underscores this reality. Worldwide public cloud end-user spending is projected to reach $675 billion in 2024, a significant increase from  $561 billion in 2023. This growth is driven by Generative AI (GenAI) and software application modernization. Public Cloud Computing Market Development Cloud Infrastructure as a Service (IaaS): This foundational layer, comprising compute, storage, and networking resources, is anticipated to reach $180 billion in 2024. This underscores the continued demand for core cloud infrastructure as organizations migrate workloads and application...

With large enterprise business technology decision-making and budget spending now residing with Line of Business (LoB) leaders, rather than traditional IT leadership, the Chief Information Officer (CIO) role must demonstrate strategic skills. By 2028, 80 percent of CIOs will leverage significant organizational changes to harness AI, automation, and analytics, driving agile, insight-driven digital businesses. CIOs must become key players in shaping the future of their companies, guiding them through new trends while putting data at the heart of their business strategies, according to the latest market study by International Data Corporation (IDC). CIO Business Skills Market Development IDC research identified the top 3 concerns among C-suite executives were in digital skills, the lack of LoB trust in IT, and the lack of digital business know-how of C-suite executives. Given this backdrop, the major challenge for CIOs is transitioning from being a technical manager to a strategic archite...

Legacy search engine marketing best practices are vulnerable. Why now? Generative AI (GenAI) capabilities are being rapidly adopted for technology sector marketing efficiency gains. To prepare for more shifts beyond their direct control, tech product marketers must address disruptions in key marketing channels, engagement approaches, and required investments. The savvy business-to-business (B2B) CMOs are already piloting and deploying GenAI tools. GenAI Tools B2B Market Development By 2026, traditional search engine volume will drop by 25 percent, with search marketing losing market share to AI chatbots and other virtual agents, according to the latest market study by Gartner.  "Organic and Paid Search are vital channels for tech marketers seeking to reach awareness and demand generation goals," said Alan Antin, vice president at Gartner . Now GenAI solutions are becoming substitute answer engines, replacing user queries that previously may have been executed in traditional ...

The introduction of Artificial intelligence (AI), and the emergence of Generative AI   (GenAI), are now resulting in two key focus areas for Chief Information Officers (CIOs) and their IT leadership team. "GenAI is not just a technology or just a business trend. It is a profound shift in how humans and machines interact," said Mary Mesaglio, VP Analyst at Gartner . "We are moving from what machines can do for us to what machines can be for us." AI platforms are evolving rapidly from being our tools to becoming our teammates. Gartner predicts that by 2025, GenAI will be a workforce partner for 90 percent of companies worldwide. CIO Leadership Market Development CIOs have a major role in how they shape AI and how AI shapes us. According to recent Gartner surveys of CEOs, enterprise CIOs are their number one choice to unlock the value of GenAI tools. In fact, CIOs and IT executives will prioritize two areas to unleash the possibility of AI over the next 12-24 months – ...

The advent of artificial intelligence (AI) has ushered in a new frontier of innovation, with Generative AI (GenAI) at the forefront. At the brink of this revolution, it's crucial to understand the current GenAI adoption and its implications for commerce worldwide. A recent poll conducted by Gartner provides valuable insights into this emerging trend and the potential upside opportunities. Generative AI Market Development The poll, which included 1,419 executive leaders, indicates a significant shift in the corporate world's perception and adoption of GenAI. The data reveals that 45 percent of respondents are currently piloting GenAI, while another 10 percent have put it into production. This is a substantial increase from a similar poll conducted in March and April 2023, where only 15 percent were piloting and 4 percent were in production. GenAI is no longer a mere buzzword; it has become a strategic focus for organizations worldwide. As Frances Karamouzis, VP Analyst at Gartne...

The cost of legacy Marketing Technology (Martech) automation is rising. The number of isolated systems is growing, and the benefits are questionable. Marketers are now struggling to justify the expense, when they cannot demonstrate a compelling ROI. Chief Marketing Officers (CMOs) are under pressure from their C-suite to reassess their investment in legacy automation and consider alternative solutions that will deliver net-new digital growth results. Marketing Automation Market Development Sixty-three percent of marketing leaders are already planning to invest in Generative AI solutions in the next 24 months, according to the latest worldwide market study by Gartner. Slightly more than half of Gartner survey respondents (56 percent) see greater reward than risk in the adoption of modern Generative AI systems. The Gartner survey of 405 marketing leaders revealed the user utilization of their organization's overall current Martech stack’s capability has dropped to just 33 percent on ...

Enterprise leaders with large customer care organizations are exploring Artificial Intelligence (AI) applications to improve their online customer experience, increase operational efficiency, and reduce costs to improve profitability. Trained AI can be used to automate tasks, such as answering routine questions, freeing up contact center agents to focus on more complex inquiries. AI can also be applied to personalize the customer experience by recommending new offerings. Additionally, AI can be deployed to analyze vast amounts of existing customer data to identify support trends and patterns, which can be used to improve the overall customer experience. Customer Care AI Market Development Worldwide Contact Center (CC) and Conversational AI, including virtual assistant end-user spending is projected to total $18.6 billion in 2023 -- that's an increase of 16.2 percent from 2022, according to the latest market study by Gartner. "Near-term investment growth rates for CC and CC Con...

Artificial Intelligence (AI) is a powerful tool to drive digital business growth, make better decisions, and personalize offerings to customers. As a result, forward-thinking CEOs are now actively pursuing AI investments to gain a competitive advantage. Generative AI apps originated with tools such as ChatGPT and Stable Diffusion. According to the latest worldwide market study by ABI Research, Generative AI is forecast to add more than $450 billion to the enterprise market across twelve different vertical industries over the next seven years. Gen AI already has hundreds of compelling use cases across these enterprise verticals. But accuracy, performance, and enterprise readiness will mean that use cases will come in three distinct waves. Generative Artificial Intelligence Market Development "Content-heavy verticals like marketing and education are already seeing disruption across a range of job roles in the first wave of adoption," said Reece Hayden, senior analyst at ABI Res...

Enterprise IT is no longer a cost center. It is a strategic enabler of business growth. More senior executives are realigning their IT budgets to focus on growth initiatives. By reinvesting IT budget savings, they can ensure that their organizations are well-positioned to succeed in the future. Growth remains the top strategic business priority for both CFOs and CEOs, according to the latest worldwide market study by Gartner. Forty-five percent of CEOs surveyed ranked growth in their top 3 strategic priorities, down from 53 percent in 2022, while 62 percent of CFOs put it in their top 3 -- that's up from 59 percent in 2022. Enterprise Digital Technology Market Development   While CFOs and CEOs agree on growth as their top priority, their emphasis on this and other priorities differ, according to the Gartner survey of CEOs, CFOs, and other senior executive business leaders. For example, the CFOs’ second top priority is corporate action such as M&A and restructuring (41 percent),...

As senior executives review the performance of their Digital Transformation goals and objectives for 2023,  they're revising their digital business model strategic plans. Business technology investments are being re-balanced in some cases, due to recent market developments. For example, 79 percent of corporate strategists said technologies such as data analytics, artificial intelligence (AI), and automation will now be critical to their success over the next two years, according to the latest worldwide market study by Gartner. Strategists said that, on average, 50 percent of strategic planning and execution activities could be partially or fully automated -- currently only 15 percent are. Strategy Automation Market Development The Gartner survey was conducted from October 2022 through April 2023 among 200 corporate strategy leaders in North America, Western Europe, Asia-Pacific, and Australia - New Zealand, across different industries, revenue and company sizes. "Leveraging an...

Even the savviest CEO's desire for a digital transformation advantage has to face the global market reality -- there simply isn't enough skilled and experienced talent available to meet demand. According to the latest market study by IDC, around 60-80 percent of Asia-Pacific (AP) organizations find it "difficult" or "extremely difficult" to fill many IT roles -- including cybersecurity, software development, and data insight professionals. Major consequences of the skills shortage are increased workload on remaining digital business and IT employees, increased security risks, and loss of "hard-to-replace" critical transformation knowledge. Digital Business Talent Market Development Although big tech companies' layoffs are making headlines, they are not representative of the overall global marketplace. Ongoing difficulty to fill key practitioner vacancies is still among the top issues faced by leaders across industries. "Skills are difficul...