Mobile voice calling, despite increased competition and the threat of new disruptive technologies, remains the most important revenue generator for the incumbent mobile network operators worldwide. However, network operator voice revenues face immense pressure and will continue to be eroded by competitors with lower-cost or free (ad-supported) service offerings. Mobile data traffic, though rising impressively in volume, is failing to make up the shortfall in revenues, potentially leading to a scenario where overall revenues remain in decline for mobile service providers. This, in a nutshell, describes the backdrop to today's mobile voice communications industry from the incumbent's perspective. Meanwhile, users of mobile video calling services -- such as Skype -- are forecast to increase to over 130 million users by 2018, according to the latest global market study by Juniper Research. However, questions remain over the upside potential for mobile video calling to gener...
TMT Market Research and Analysis