Digital Lifescapes

Many business leaders have a much better understanding of blockchain technology than just a couple of years ago. There's been a surge in R&D, both internally and in partnership with third parties, and a recognition that blockchain has the potential to be deployed in a variety of commercial use cases. As the number of blockchain research projects increased, awareness among the pilot participants and elsewhere in their industries gained momentum. Now other companies are beginning to consider whether they, too, should seek to gain a competitive advantage from a proof-of-concept deployment. Blockchain Market Development According to the latest worldwide market study by Juniper Research, 65 percent of survey respondent enterprises with over 10,000 employees are considering or actively engaged in blockchain deployment. This marks a significant rise from 2017 when the corresponding figure was 54 percent. Moreover, nearly a quarter of companies considering deploying blockchain ...

It's already clear that most savvy industry leaders have a greater understanding of blockchain technology than was the case a couple of years ago. This stems from a surge with internal research and development, in partnership with third parties, as blockchain has the potential to be deployed in a variety of use cases. As the number of Hyperledger pilot projects increased, so has awareness. It's improved among the project participants and elsewhere in their industries, with competitor companies beginning to consider whether they should seek to gain a competitive advantage from a blockchain deployment. Blockchain Applications Market Development According to the latest worldwide market study by Juniper Research, blockchain deployments will enable banks to realize savings on cross-border settlement transactions of more than $27 billion by the end of 2030, thereby reducing costs by more than 11 percent per on-chain transaction. According to the analyst's assessment, fina...

Given that the financial services sector thrives on large quantities of data, it is not surprising that new technology is expected to play a key role in this industry's digital transformation. Innovative and disruptive financial technology (Fintech) ventures will create new business models that drive progressive change. Juniper Research has found that Fintech platform revenues for unsecured consumer loans issued using machine learning technology are set to grow by 960 percent during 2016 to 2021, rising to $17 billion globally. This growth is being driven by advances in big data analytics and cognitive computing. Juniper's latest market study found that machine learning investment in Fintech will advance rapidly, owing to the highly data-driven nature of the market -- it's anticipated that AI integration is likely to produce substantial benefits. Machine learning technology advances -- a subset of artificial intelligence (AI) -- have grown significantly since 2011, wi...

Wearable Technology development is focused any electronic products that are designed to be worn on the person. Over the last couple of years, vendors in the market for wearable devices have moved beyond the initial hype to describe practical uses that are enabled by software apps. With the core wearable technology sectors now beginning to mature, IDTechEx has released their latest analysis of this diverse and growing industry in their "Wearable Technology 2016-2026" report. Their latest worldwide study finds the market to be worth over $30 billion in 2016, with over $11 billion of that coming from newly popular products -- including smartwatches and fitness trackers. Wearables Market Development Opportunities However, despite the total market growing to over $150 billion by 2026, IDTechEx forecasts a pending shake-up in several prominent sectors -- with some commoditization impacting pricing and product form factors adapting to nascent opportunities. The IDTechEx m...

Why are today’s savvy CEOs more deeply involved in marketing strategy? We know from prior market research that digital marketing adoption is often the precursor to the creation and execution of a broad corporate-wide digital transformation agenda. That’s why. Moreover, the latest global market assessment by IDC concluded that all CEOs now need to better understand what the corporate marketing role can do to further their business technology adoption. Therefore, they also believe that the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO) working relationship is now the key to strategic goal attainment. Besides, CMOs that lead a traditional marketing organization have a mandate to move beyond merely achieving digital marketing ‘competency parity’ with their more progressive competitors. Optimal Environment for Marketing Exploration While it’s still a requirement that digital marketing skills training and mentoring of legacy staff continues into 2016, senior ma...