In many markets across Western Europe, pay-TV services have already reached saturation. That's why Eastern Europe is so attractive to video entertainment service providers. It's a huge upside opportunity. The number of digital pay-TV subscribers will increase from 26.1 million (21.5 percent of TV households) in 2010 to 45.0 million (36.6 percent) in 2013 and eventually reach 73.6 million (58.2 percent) by 2020, according to the latest market study Digital TV Research. As Eastern Europe recovers from the region's economic recession, the number of digital TV homes will triple between 2010 and 2020 -- that's up from 41.0 million to 124.7 million. From the 52.3 million digital TV homes to be added between 2013 and 2020, DTT will supply 24.9 million, digital cable 15.3 million, IPTV 6.6 million and pay satellite TV 5.8 million. Digital TV penetration crossed the halfway mark of TV households in 2012, up from a third at end-2010. Fast adoption will push digital TV pen...
TMT Market Research and Analysis