The latest market study findings from Frost & Sullivan provides strategic recommendations for broadband service providers. The results show that residential consumers in North America rate Internet service the highest in importance, followed by wireless, subscription video, and then voice. Statistics related to the services consumed concurred with these rankings -- with 97.3 percent of respondents subscribing to an Internet service, and 78.9 percent subscribing to landline telephone service. Finally, among other results, the survey found that Internet usage now exceeds conventional television viewing for more consumers with a data connection. "The implications of these results portend a transformation in consumer perceptions," said Mike Jude, program manager at Frost & Sullivan . “Our findings made it very clear that consumption of the services that ride access channels -- voice and video -- are in decline." It begs the question: does this mean the two ...
TMT Market Research and Analysis