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Rationale for Subscriber Data Management

Infonetics Research predicts that mobile and wireline operators around the world will invest in subscriber data management (SDM) software and integration services to help them roll out new services to customers, reduce the cost of rolling out these new services, and deploy revenue-generating "mash-up" services. According to their market study, service providers spent $106 million worldwide in 2007 on SDM software and integration services, led by mobile operators in the EMEA and Asia Pacific regions. SDM software facilitates the collection and aggregation of subscriber data (identity information, service profiles, preferences, and device information) across a range of networks, applications, and databases, and serves as a centralized repository for aggregated subscriber data. SDM integration services combine SDM software and services into a service provider's network and business process infrastructure. A consolidated view of the subscriber's service profile and person...