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Showing posts with the label CPaaS

Contact Center-as-a-Service Applications Growth

Across the globe, many enterprise CIOs and CTOs have already deployed several use cases that deliver effective customer care applications through cloud-based contact center solutions. Today's contact centers allow customers to interact online with service representatives within an organization. Historically, customers were only able to reach organizations via voice telephone calls. However, after legacy call centers developed into modern 'contact centers', this enabled customers to communicate via their preferred method online. As companies continue to develop contact centers and invest in prominent technologies such as cloud services, contact centers began to adapt their architecture from on-premises to cloud-based solutions due to their increased flexibility, reliability, scalability, and security. CCaaS Market Development According to the latest worldwide market study by Juniper Research, the global Contact Center-as-a-Service (CCaaS) market revenue will reach $15.6 bill...

Everything-as-a-Service Adds Business Communication

Mobile channels are increasingly important for enterprises to connect with employees, business partners, and customers, with telecom service providers emerging that offer a comprehensive platform that enables the management of this essential tool. Plus, they're now frequently cloud-based solutions. These solutions are collectively known as Communications Platform-as-a-Service (CPaaS) offerings. There are a number of services that can be considered part of CPaaS platforms, including messaging technologies such as SMS, Rich Communication Services (RCS), and Over-the-Top (OTT) messaging applications. Also offered are push notifications, digital voice services, and email. CPaaS Market Development According to the latest market study by Juniper Research, CPaaS revenue generated within the North American marketplace will reach $15 billion by 2026 -- that's rising from $3.7 billion in 2021. The study found that significant demand for mobile channels -- such as SMS and mobile voice -- ...

How Rich Media Apps Enable Mobile Marketing

Mobile communication channels are important for many enterprises that connect with customers, and new service providers have emerged that offer a comprehensive platform to enable the management of this ongoing interaction. These are the Communication Platform-as-a-Service (CPaaS) providers. Industry analysts define a CPaaS platform as a solution that enables an organization to communicate with clients via multiple outbound online and mobile channels via a singular platform. There are a number of services that can be considered part of CPaaS platforms, including messaging technologies such as Short Message Service (SMS), Rich Communication Service (RCS) and Over the Top (OTT) messaging applications. Also offered are push notifications, voice services, and email. CPaaS Platform Market Development According to the latest worldwide market study by Juniper Research, the global value of the CPaaS market will exceed $10 billion for the first time in 2022 -- that's rising from $8.6 billion...

Communications-Platform-as-a-Service Market Upside

Mobile communication apps have experienced significant usage growth across the globe. Modern smartphone software applications provide various forms of voice and data communications that have transformed telecom service delivery. Furthermore, mobile channels have become important for organizations to connect with customers, as online service providers now offer a comprehensive communication solution. These are emerging cloud-based Communications-Platform-as-a-Service (CPaaS) offerings. CPaaS Platform Market Development According to the latest worldwide market study by Juniper Research, the CPaaS market will reach $25 billion in 2025 -- rising from $7 billion in 2020. CPaaS platforms provide a centralized management service for outbound communications including short message services (SMS), over-the-top (OTT) business messaging, rich communication services (RCS) and voice-over-IP (VoIP) services. The study identified the ability to make payments over services such as RCS and OT...