The following is a short list of exhibiting vendors, service providers and others that captured my attention at the SXSW Interactive event earlier this week in Austin, Texas. I encourage you to check out their Web sites to learn more. The two basic themes I noticed were new tools that aggregate your online presence on various social media sites -- most are attempts at creating a dashboard-like solution. The other noteworthy theme was a variety of easy to use do-it-yourself content management and microsite publishing tools, with a resurgence of basic HTML page designs (SEO-friendly CSS rather than Adobe Flash). Awareness has created what they call "social marketing software" -- it's an integrated good-enough solution to building online communities for those who prefer not to apply the free best-of-breed tools that essentially do the same thing. Sobees created what they call "my social client" -- the latest release adds Digg to the list of supported ser...
TMT Market Research and Analysis