Digital Lifescapes

Virtual Reality (VR) market growth is now finally coming to fruition. Thanks to current actions and market momentum, VR is approaching what can be considered critical mass. And, not a moment too soon. This growth momentum comes from new hardware and content releases, accelerating enterprise value recognition, and a significant metaverse wild card that could potentially lift adoption and usage. According to the latest worldwide market study by ABI Research, over 85 million VR Head Mounted Displays (HMDs) will be shipped in 2027 across consumer and enterprise segments, creating a $100 billion VR market that includes hardware, software, and services. Virtual Reality Market Development "Expectations have been high in VR for years, and even decades, without notable growth to show. That growth is finally coming over the next five years," said Eric Abbruzzese, research director at ABI Research . The barrier to entry is lower than ever, all while content performance and user experien...

While the consumer metaverse growth potential has attracted much of the media attention, it's the commercial apps growth trajectory that has gained the focus of savvy IT vendors. The enterprise metaverse opportunity  -- including immersive collaboration, digital twin, and simulation software and services revenue -- will approach $60 billion in revenue by 2030. Additional revenue from the augmented and virtual reality market would add billions in new growth for software and services. Enterprise Metaverse Market Development "The metaverse, being a long-term vision, means the buildup to this future is just as intriguing as the final product, and in this regard, it is the enterprise markets that are leading ahead of the consumer segment," said Michael Inouye, principal analyst at ABI Research . For example, efforts on the standardization front are being driven through the enterprise space. The Digital Twin Consortium directly targets industrial, while the Metaverse Standards ...

After years of slow growth and limited use cases, the Virtual Reality (VR) market is now forecast to grow significantly over the next five years. Consumer interest in VR games and media continues to grow after the COVID-19 pandemic accelerated activity. At the same time, the need for employee enablement and immersive content within the enterprise environment remains strong. According to the latest market study by ABI Research, over 90 million Head Mounted Display (HMD) shipments in 2027 will drive total VR market revenues to reach over $95 billion across hardware, software, and services. Virtual Reality Market Development "The virtual reality market is no stranger to false starts, with identifiable efforts in VR dating back to the 1980s and 1990s. While the technology never found purchase results, the increased capability of VR hardware combined with the demand for immersive content in numerous markets, presents a significant opportunity," says Eric Abbruzzese, research direc...

Let's get real, and update this market outlook. What's the overall size of the Augmented and Mixed Reality market, for both devices and the value chain? We have the answer. With investment and interest growing exponentially, the augmented reality market is set to grow at a significant rate over the next five years. According to the latest worldwide market study by ABI Research, nearly 40 million Augmented Reality (AR) smart glasses will ship in 2027, with the total augmented and mixed reality market surpassing $220 billion in the same year. According to the ABI assessment, much of this growth will stem from the consumer AR market on the back of new hardware and content, but the enterprise AR space will also continue to show strong growth. Augmented Reality Market Development "It is impossible to miss news surrounding the augmented reality market today, both from the fascinating metaverse side and the more grounded and short-term augmented reality opportunities and investme...