Television services are evolving in Australia, according to the latest market study by BuddeComm . Under the name Freeview, the free-to-air television operators have delivered new digital channels in 2010/11 in both SD and HD formats. Viewer numbers are increasing and will continue to increase as the analogue transmission is switched off across Australia. Digital transmission first commenced back in 2001 and in 2011 celebrates ten years of operations with more Australians now enjoying the extra features and channels that are available. Their success is putting pressure on the traditional pay-TV industry. The analogue switch-off that commenced in 2010 is progressing throughout Australia with the final signals to be turned off by end-2013. The formation of Freeview along with the expansion of the network's online and cross platform offerings are providing enriched viewing experience. By early 2011 total digital TV penetration had reached 75 percent across Australia and the re...
TMT Market Research and Analysis