Many companies in technology-centric industries like to believe that they employ lots of thought leaders, when in fact they don't. Why are they mistaken? They confuse product subject matter expertise (SME) with real thought-leadership. It's not the same. Moreover, informed people understand the key differences. What is Respected Industry Thought Leadership? According to Craig Bading , who wrote a book on the subject, "Thought Leadership is establishing a relationship with and delivering something of value to your stakeholders and customers that aligns with your brand/company value. In the process you go well beyond merely selling a product or service and establish your brand/company as the expert in that field and differentiate yourself from your competitors." Are you still confused -- does your company employ recognized thought leaders? Let's consider some of the common characteristics of corporate SMEs who are likely NOT industry thought leaders: You a...
TMT Market Research and Analysis