Use of media tablets -- such as the Apple iPad and the numerous variations of Google Android-based devices -- by consumers for viewing television or video content more than doubled in 14 regional markets that were surveyed recently, according to the latest market study by NPD DisplaySearch. This growth has occurred in conjunction with increased tablet adoption in these markets. The widespread tablet adoption was driven by improved broadband connectivity that has facilitated use of these devices as alternate content-viewing devices. The fastest growing region for media tablet usage is Turkey, with tablet use growing from 3.1 percent in 2011 to 16.5 percent in 2012. In addition, there was strong tablet usage growth in Germany (up nearly fourfold Year-over-Year), France and the U.S. (both up more than threefold Y/Y). Tablet Usage for TV/Video Content Viewing by Countries Surveyed Besides media tablets, consumers are also leveraging other alternate electronic devices such as not...
TMT Market Research and Analysis