To be totally honest, the introduction of 3D television was an anticlimax. Moreover, the initial forecasts for the upcoming adoption of 4K or Ultra-HD video were overly optimistic. While 4K will ultimately reach the mainstream consumer, it will remain a small niche market for at least another five years, with widespread viewing of 4K content arriving around 2019, according to the latest market study by TDG Research.. TDG says that short-term viewership of 4K video will be mostly driven by consumer purchases of new smart TVs with 4K functionality. However, the adoption of 4K televisions will occur more slowly than many believe due to poor consumer awareness, high prices, and lack of 4K video content. That being said, the emergence of 4K-enabled devices will help to fill this gap, over time. For example, TDG predicts that set top boxes (iSTBs) from companies like Amazon, Apple, and Roku will join smart TVs in supporting 4K streaming from over-the-top (OTT) streaming video servi...
TMT Market Research and Analysis