Digital Lifescapes

The typical customer engagement model is undergoing a dramatic transformation, driven by the convergence of Conversational AI, Generative AI  (GenAI), and an emerging technology called Agentic AI. As business leaders seek to automate and enhance their customer interactions, these technologies are creating new possibilities for more natural, contextual, and efficient communication at scale. The numbers tell a compelling story. According to Juniper Research's latest analysis, the conversational AI market is poised for substantial growth. Revenue is projected to surge from $14.6 billion in 2025 to over $23 billion by 2027. Artificial Intelligence Market Development The vendors in this industry are expected to generate a remarkable $57 billion globally over the next three years. This growth reflects the increasing enterprise adoption of AI-powered communication solutions across various sectors. What's particularly interesting is the regional distribution of this market. The Far Ea...

The world of eCommerce payments has evolved. As we look toward the latter half of this decade, we're witnessing a transformation in how digital commerce operates, with a clear shift toward localized payment solutions within a global marketplace. The numbers tell a compelling story. According to Juniper Research's latest analysis, global eCommerce transactions are set to reach $11.4 trillion by 2029, marking a 63 percent increase from $7 trillion in 2024. This growth isn't just about volume – it's about fundamental changes in how people pay for goods and services online. Perhaps most striking is the projected dominance of Alternative Payment Methods (APMs), which are expected to account for 69 percent of global transactions by 2029, with 360 billion transactions processed through these channels. eCommerce Payments Market Development What makes this shift particularly interesting is how it reflects the democratization of digital commerce. Traditional card-based systems ar...

The rapid growth of eCommerce has brought convenience to consumers worldwide, but it has also opened new avenues for fraudsters to exploit. As online transactions become increasingly prevalent, retail merchants face mounting challenges in safeguarding revenues and maintaining customer trust. This evolving threat of merchant fraud prevention is at a critical juncture, with emerging technologies playing a pivotal role in the ongoing battle against sophisticated fraud threats. Fraud Prevention Market Development The eCommerce boom, accelerated by the COVID-19 pandemic, has created a fertile ground for fraudulent activities. Merchants across various industries are grappling with implementing robust fraud detection and prevention measures to mitigate unnecessary revenue losses from chargebacks and order reprocessing. The stakes are high, as evidenced by Juniper Research's latest market study which forecasts the value of eCommerce fraud will rise from $44.3 billion in 2024 to $107 billio...

The eCommerce payments landscape is significantly transformed, driven by technological advancements, changing consumer preferences, and evolving regulatory frameworks. As global commerce increasingly shifts online, the methods and tech underlying eCommerce payments are evolving to meet growing demands for convenience, security, and efficiency. According to the latest worldwide market study by Juniper Research, the global eCommerce transaction value is forecast to reach $11.4 trillion by 2029 -- that's up from $7 trillion in 2024.  This 63 percent increase over five years underscores eCommerce's rapid expansion and adoption in key markets across the globe. eCommerce Payments Market Development "Alternative payment options have grown substantially, with APM transaction volumes leapfrogging cards in emerging markets. As merchants look to attract new users and geographies, they must consider offering APMs a key strategy to accomplish this," said Lorien Carter, research an...

The BaaS model has been adopted across a wide range of industries due to its ability to streamline financial processes for non-banks and foster innovation. BaaS has several industry-specific use cases, where it creates new revenue streams. Banking as a Service (BaaS) is rapidly emerging as a growth market, allowing non-bank businesses to integrate banking services into their core products and online platforms. As defined by Juniper Research, BaaS is "the delivery and integration of digital banking services by licensed banks, directly into the products of non-banking businesses, commonly through the use of APIs." BaaS Market Development The core idea is that licensed banks can rent out their regulated financial infrastructure through Application Programming Interfaces (APIs) to third-party Fintechs and other interested companies. This enables those organizations to offer banking capabilities like payment processing, account management, and debit or credit card issuance without...

Mobile communications applications continue to evolve in response to new technology use cases. Telecom service providers and software vendors are now exploring applications for Artificial Intelligence (AI) capabilities. Generative AI (GenAI) is a type of artificial intelligence that can create new content, such as text, images, audio, and video assets. Applications of GenAI within the communications sector include generating personalized messages for each customer, chatbots that can answer customer queries, and creating targeted marketing campaigns to generate leads and sales for brands and enterprises. Telecom GenAI Market Development According to the latest worldwide market study by Juniper Research, enterprise spending on GenAI over mobile messaging channels will grow by 1,250 percent over the next four years -- that's from $830 million in 2024. Juniper predicts that the ability to automate the personalization of content, including marketing efforts and customer interactions ov...

The evolution of business payments has lagged when compared to the pace of new adoption methods in other segments, marked by a gradual transformation to electronic payments, such as bank wire transfers like ACH and EFT payments. Advancements in globalization and eCommerce, accompanied by the legislation to regulate transactions and protect transacting parties, and the improvement of domestic and cross-border payment rails, have contributed to the uptake of new methods. Business Payment Market Development According to the latest worldwide market study from Juniper Research, the value of business-to-business (B2B) payments will grow by 40 percent in 2028 -- that's up from $89 trillion in 2024, due to digital payment adoption in developing markets. Instant payments will revolutionize B2B payments by enabling cheaper and more secure international trade, with instant payments reaching 42 percent of all cross-border payments by 2028, at $16 trillion -- up from just 17 percent in 2024, at...

The once-quiet hum of the warehouse is being overtaken by a new rhythm – the whirring wheels and gentle beeps of mobile robots. As eCommerce booms and customer expectations soar, the pressure is on for faster, more efficient online purchase fulfillment. Warehouse automation has mostly been taken on by big organizations with deep pockets, but growing accessibility and maturing vendors are allowing solutions to trickle down and grow through the market.  According to the latest worldwide market study by ABI Research, the global installed base of Autonomous Mobile Robots (AMRs) in warehouses will surpass 500,000 by 2030. Mobile Robotics Market Development "There are now many options to automate a warehouse. Both stationary and mobile automation solutions have continued to expand to new form factors and are becoming more effective as Artificial Intelligence (AI) processing grows," said Ryan Wiggin, industry analyst at ABI Research . After their year in the spotlight with high-prof...

Societal shifts have affected how retail customers shop. The move toward a 'cashless' society was accelerated during the COVID-19 pandemic, leading to more eCommerce transactions and online spending. Meanwhile, in-store retail Point of Sale (POS) terminals transformed. Traditional hardware-based POS systems evolved into specialized solutions, which provide compact mobile terminals. However, the arrival of software-based 'Soft POS' solutions will disrupt this market. Soft POS Market Development All POS systems process payment transactions by forming a connection between a buyer’s and a seller’s respective bank accounts for the transaction to occur, and actioning the exchange of funds. According to the latest worldwide market study by Juniper Research, the global transaction value processed via Soft POS solutions will reach $11.8 billion by 2028, which is up from $1 billion in 2023. New growth will be driven by Apple’s launch of 'Tap to Pay', coupled with the Soft...

Virtual payment cards, also known as temporary cards, are randomly generated temporary card numbers linked to a payment account that is used to process payments in place of genuine payment details. A virtual card is an online payment tool that has similar attributes as a traditional Credit or Debit card, with key components including a 16-digit card number, an expiry date, and a CVV number. These cards are digitized versions of a physical card or a card that only exists in its virtual form and is stored in digital wallets. The distinctive feature of virtual cards is the enhanced layer of security. Virtual Card Market Development According to the latest worldwide market study by Juniper Research, by 2028 global virtual card spending will have increased by 355 percent -- that's from $3.1 trillion in 2023. The key growth driver will be the adoption of API-based virtual card issuing platforms. Juniper analysts explored the use cases where virtual cards use temporary card numbers linked...

Digital identity verification is a security method applied in the processing of digital transactions. Digital identity verification is used to enable the remote verification of an individual’s identity, ensuring that they are who they claim to be online. This is most often used for digital onboarding customers onto an online service, but can also be used to verify identity when authorizing Fintech money transfers, or for access management. With the growing threats and increasingly complex fraud methods used by malicious actors, it is vital that institutions that handle sensitive data use up-to-date methods to protect their end-users. Digital Identity Market Development Many digital identity verification vendors offer solutions that increase the accuracy, security, and user experience of the digital onboarding process, and of other digital identity verification use cases. It's important that due to the variety of digital business use cases, other secure forms of identity verificatio...

Protecting payment data is integral to the security of the digital payments ecosystem. In an increasingly interconnected world, with a growing number of payment options, the need for strong security solutions is clear. With so many payment methods now in use, the need to ensure that consumer data is protected across all channels is growing. One of the core concerns for many forms of data protection is Payment Card Industry Data Security Standards compliance. Network Tokenization is a technology that replaces payment card data with a network-issued token and unique transaction cryptograms. The technology reduces the potential for fraud, improves the merchant and consumer experience, increases approval rates, and reduces overall transaction costs. Network Tokenization Market Development According to the latest worldwide market study by Juniper Research, they forecast substantial growth of 190 percent in network-tokenized transactions -- reaching 400 billion globally in 2028, that's u...

eCommerce is a major growth engine of the Global Networked Economy. It experienced an economic boost as a result of the COVID-19 pandemic. At the same time, the continued shift of commercial and consumer transactions has contributed to even greater upward momentum. There are several trends that are driving the growth of global eCommerce. These include the rise of social commerce, the increasing importance of mobile commerce, and the growing popularity of cross-border shopping. Global eCommerce Market Development Social commerce is enabled by the use of social media platforms to sell products and services. This trend is growing rapidly, as more people are using the channel to discover, learn about and consider new offerings. Mobile commerce is the use of mobile devices to shop for new products and services online. This trend is also growing rapidly, as more people are using their smartphones and tablets to shop for a variety of items and complete purchase transactions. Cross-border shop...

Chatbots are now integrated within messaging software, mobile apps, websites and online services that use Digital Assistants as a form of communication. Chatbots can also be hosted on APIs in a variety of digital channels such as Over-the-Top messaging apps and telecom provider Rich Communications Services platforms. According to the latest worldwide market report by Juniper Research, global retail spend over chatbots is forecast to reach $12 billion in 2023 -- that's growing to $72 billion by 2028. AI Chatbot Market Development Increasing by 470 percent over 5 years, much of this growth will be driven by the emergence of cost-effective open language models, most notably ChatGPT, in regions such as North America and Europe. Open language models consist of large neural networks that are trained on substantial quantities of online information and learn through low levels of human supervision. According to the Juniper assessment, they are implemented into chatbots to automate function...

The Open Banking business model has been advantageous for Third-Party Providers (TPPs), helping them to extend their offerings into other areas of financial services with new capabilities. Open Banking is also advantageous for traditional banking institutions, despite the perceived loss of custodianship over their data, by providing greater accessibility to more bank services. Furthermore, Open Banking can help serve Mobile Internet providers that are able to leverage it to create tailored services according to customers’ preferences and/or economic limitations. Open Banking Market Development Since traditional banking services are made more convenient by TPPs via greater data access, customers can proactively manage their finances and shape the development of new financial offerings. This is particularly noticeable in the realm of Digital Payments, where retail merchants and customers transact through eCommerce, which has the greatest number of use cases for Open Banking. These includ...

The recurring subscription payments market is undergoing significant growth, primarily driven by the acceleration of consumer adoption. The market deals with periodic subscriptions to a variety of goods and services offered as an alternative payment model. While subscriptions have existed for a long time, their use in the consumer products marketplace is still evolving. Despite the usage being relatively new, the proliferation has been rapid and has spanned many different vertical markets. Recurring Payments Market Development According to the latest worldwide market study by Juniper Research, the transaction value of recurring payments will exceed $15.4 trillion globally in 2027 -- that's up from $13.2 trillion in 2023. This relatively slow growth of 17 percent reflects that recurring payments are a well-established market, but also disguises a rapid change of payment methods in the space, with Open Banking and Digital Wallet payments outstripping overall growth. As more retail me...

In 2021, it is estimated that 322 million mobile identities were in circulation globally. By 2027, it will have more than tripled to 1.02 billion, according to the latest worldwide market study by ABI Research. Two years of global market disruptions have fueled this trend. The COVID-19 pandemic set the acceleration of mobile identity technology's adoption in motion. By solving issues relating to physical contact in identity applications, the implementation of Mobile IDs aligned with other trends of digitalization from national and regional governments. Digital Identity Market Development Such policy strategies are exemplified through the European Commission's aim to improve identities within the electronic Identification, Authentication and Trust Services (eIDAS) revision in 2023. "This marks a significant leap in mobile identities, where potential programs like the coming 'European Digital Identity Wallet' may inspire and emerge, seeing substantial market growth,...

Healthcare, and closely related pharmacy services, are due for disruption. Online pharmacies can deliver pharmaceuticals direct to customers, potentially changing the way they compare prices. These patients can now order their medications from registered pharmacists via the Internet. Patients can simply upload a copy of their prescriptions. Each medication request is controlled by registered pharmacists who direct them to the pharmacy warehouse in the region of the patient. Patients can access an ePharmacy through a software app, or through a website. Each ePharmacy will provide a variety of different services -- including online consultations, repeat prescriptions, lab tests, and over-the-counter (OTC) medication. Global ePharmacy Market Development According to the latest worldwide market study by Juniper Research, the number of ePharmacy users will reach 1 billion globally by 2027 -- that's increasing from 795 million in 2022, a growth of 28 percent. This increase is partly due ...

Mobility as a Service (MaaS) is a rapidly growing transportation offering where people are able to plan, book, and pay for a variety of service types, through a joint digital commerce channel. It is a shift away from expensive personally owned modes of transportation, such as automobiles, towards a low-cost subscription or pay-as-you-go services. It is achieved through the combination of public transport -- such as trains and buses -- as well as private transport, and micro-mobility, including bikes and scooters, to get users from one destination to another. Mobility as a Service Market Development Mobility as a Service users are able to pay for the service provided either on a monthly basis or pay per trip. According to the latest worldwide market study by Juniper Research, Mobility as a Service will generate fuel cost savings of $10.8 billion by 2027 globally -- that's increasing from $2.8 billion in 2022, a growth of 282 percent. Juniper Research anticipates these savings will b...

Protecting online payment data is integral to the security of the digital payments ecosystem. In an increasingly interconnected world, with a growing number of payment options, the need for strong security solutions is paramount. Payments currently fall under four main categories: card present transactions, eCommerce payments, mobile payments, and Internet of Things (IoT) payments. With so many digital payment methods now in use, the need to ensure that consumer data is protected across all channels is growing rapidly. According to the latest worldwide market study by Juniper Research , the total number of tokenized payment transactions will exceed one trillion globally by 2026 -- that's rising from 680 billion in 2022. Tokenized Payment Market Development This trend represents a growth of 58 percent over the next 4 years. Juniper attributed this growth to the rise of ‘one-click’ solutions -- such as Click-to-Pay -- that use card-on-file tokenization to store a customer’s payment c...