The apparent saturation of pay-TV subscribers in North American and Western European markets has troubled set-top box vendors for some time. They have had to look elsewhere for new upside opportunities. As an example, while the number of U.S. households that subscribe to pay-TV service has remained flat during the last two years, those subscribers who are struggling with economic pressures are more likely to switch providers or totally cancel service, according to a recent report from Leichtman Research Group. As a result, emerging markets have become the new high-growth potential opportunity. However, the emerging market environment is very different from the traditional pay-TV arena. It has economic demands that many mainstream device manufacturers simply can't meet. A jump in cable and satellite set-top box shipments in Asia-Pacific markets is being driven by cable digitization in India and China -- as well as China's roll-out of digital satellite boxes to its ...
TMT Market Research and Analysis