Banks that adopt Artificial Intelligence (AI) to enable better customer success and business experience are moving towards a Banking-as-a-Platform (BaaP) operating model to fuel new digital revenue growth. The main strategic goal of a Platform banking business model is to become involved in strategic Fintech partnerships which can improve their product offering for both retail and corporate clients. Each platform is largely self-contained in producing business and technology outcomes, and autonomous in prioritizing its work to meet growth goals and clearly defined areas of specialization. BaaP Market Development According to the latest worldwide market study by Juniper Research , global revenue from BaaP services will increase to $49 billion globally in 2028 -- that's up from $4 billion in 2023. BaaP can help traditional banks regain their competitive edge against NeoBanks. Through collaboration with innovative vendors, traditional banks can offer new services from partners, includ...
TMT Market Research and Analysis