Digital Lifescapes

The 5G edge network value chain of players has an upside opportunity to generate new revenue and gain visibility in a market that includes IT data center companies, enterprise end verticals, public cloud service providers, and content delivery network (CDN) providers. 5G edge networks will play a key role in unlocking the commercial potential of new use cases such as private wireless communications. According to the latest worldwide market study by ABI Research, 5G private networks revenue will grow from $1.6 billion in 2021 to $65 billion in 2030, with a Compound Annual Growth Rate (CAGR) of 60.1 percent. 5G Edge Network Market Development "With 5G edge networks, every enterprise engagement is a custom job. Consequently, communications service providers (CSPs) and vendors seek to establish business models that are governed by different KPIs, both technical and commercial," said Don Alusha, senior analyst at ABI Research . This opportunity stands in contrast with product-led ...

The CIO at a typical large enterprise has a difficult task today. They're expected to perform procurement due diligence, in a professional and comprehensive manner, before selecting a cloud computing service(s) for their organization's many workload requirements. More often than not, they look to one of the leading IT industry analysts for guidance. From a CIOs perspective, the industry analysts that they subscribe to (i.e. pay them an annual fee for their analysis) are expected to provide market clarity and a candid assessment of the various players. Honest and informed analyst guidance is particularly important when most of the primary vendors and service providers tend to deliver the same basic offerings, or make very similar claims about their company's cloud-related capabilities. Moreover, viewed through the lens of the collective IT technology trade media, a CIO can be excused for thinking that the current cloud infrastructure marketplace appears to be an undif...

We know that the internet is a source of consumer product information and guidance, but how are marketers helping B2B decision-makers . According to the latest assessment by eMarketer , buyers investing in high-cost complex product or service purchases require extensive research and consideration. Typically, these buyers will search for meaningful content online, select a short-list of vendors and solicit peer advice -- in order to finalize their purchase decisions. That said, survey findings from TriComB2B and the University of Dayton School of Business Administration suggest that these buyers are now using their smartphones to gather purchase information. In fact, their market study revealed that 59 percent of B2B purchase decision-makers and influencers had used a smartphone to gather information -- indicating there's a significant group of buyers seeking content sources such as websites, catalogs and insightful blogs. But data indicates few product and service vendor...