The CES event in Las Vegas featured many new and interesting products, so you may be surprised when I tell you that the introduction of a secure digital (SD) memory card actually caught my attention. You see, I have been using a 128MB standard SD memory card for a long time. I originally used it to store video clips that I could view on my Dell pocket PC, which has an integrated SD card slot. Later I started to use the card with my pocket-sized Kodak digital camera to take short video clips. The standard memory card has some limitations, such as my outgrowing the 128MB memory size for video clips, applications where I needed to shoot photos in quick succession, and the transfer speed between either the digital camera or pocket PC and my notebook computer. Put simply, I was already primed to upgrade to a better memory card. I replied to the vendor who sent me the press release about their new 150x card and requested a sample to test. Weeks passed as the vendor's media relation...
TMT Market Research and Analysis