Digital Lifescapes

I’m attending SXSW Interactive once again in March. As in prior years, over the course of five days, I’ll assess the overall themes that garner my attention and then write a summary of the most compelling storyline that emerges. Based on the buzz leading up to the event, and having reviewed the current schedule of SXSWi Sessions, I can somewhat predict three key theme possibilities: The previously independent Music, Film and Interactive festivals will continue to converge around common-ground -- as an example, with Transmedia or cross-communication projects becoming more mainstream activities this year.   The term “User-Generated Content” will likely disappear as a description applied to all low-budget content creators -- it’s inappropriate for the multitude of talented writers, musicians and videographers that produce quality digital media.   Bloggers that contribute to Content Factories (aka content farms), and the companies that host their material, will be targeted as...

Where is the text messaging capital of the U.S. mobile market? El Paso, Texas is the top U.S. city for mobile phone text messaging, according to the latest market study by Scarborough Research. Fifty-seven percent of cell phone subscribers age 18+ in El Paso text message, versus 48 percent of adult cellular subscribers nationally. Other leading markets for text messaging include Salt Lake City, Dallas and Memphis. Fifty-five percent of cell subscribers in these cities utilize the text messaging feature on their phone. Scarborough finds that Fort Myers, FL, Charleston, WV, and Grand Rapids, MI are the local markets least likely to text message. Thirty-six percent of Fort Meyers and Charleston cellular subscribers utilize the text messaging feature on their phones, as do 35 percent of those in Grand Rapids, MI. Youth and cultural diversity are two demographic commonalities among these so-called texters, according to Scarborough Research. These consumers are 49 percent more likely than al...

Austin, Texas, is the most Digital Savvy city, according to a new market analysis from consumer and media research firm Scarborough Research. Twelve percent of Austin adults are Digital Savvy, and they are almost twice as likely as the national average to be in this leading-edge consumer segment. Las Vegas, NV, Sacramento and San Diego are also leading Digital Savvy cities, with 10 percent of their residents having this higher level of technological orientation and adoption. Nationally, six percent of all consumers are classified as Digital Savvy. The ranking of Digital Savvy cities is part of a just-released Scarborough market study report. In terms of purchasing patterns, Digitally Savvy consumers are a luxury-oriented group. They are 56 percent more likely than the average consumer to own or lease a luxury vehicle; 175 percent more likely to have spent $500 or more on men's or women's business clothing during the past year and 49 percent more likely to own a second home. Onl...