Digital Lifescapes

Artificial intelligence (AI) has rapidly become the defining force in business technology development, but integrating AI into applications remains a formidable challenge. According to a recent Gartner survey, 77 percent of engineering leaders identify AI integration in apps as a major hurdle for their organizations. As demand for AI-powered solutions accelerates across every industry, understanding the tools, the barriers, and the opportunities is essential for business and technology leaders seeking to evolve. The Gartner survey highlights a key trend: while AI’s potential is widely recognized, the path to useful integration is anything but straightforward. IT leaders cite complexities in embedding AI models into existing software, managing data pipelines, ensuring security, and maintaining compliance as persistent obstacles. These challenges are compounded by a shortage of skilled AI engineers and the rapid evolution of AI technologies, which can outpace organizational readiness and...

The evolution of artificial intelligence (AI) is reshaping the sales profession in ways that few could have imagined even a few years ago. Gartner’s recent prediction -- that by 2028, 10 percent of sales associates will use Generative AI (GenAI) tools to covertly manage multiple jobs -- highlights the profound workforce disruption unleashed by this technological revolution. As an independent advisory consultant in the business technology sector, I see this as a pivotal moment for vendor leaders to rethink their sales strategies and the very nature of work, productivity, and employee trust. The AI-Driven Sales Role Transformation The integration of GenAI into sales workflow is already a present-day reality. According to recent market studies, 81 percent of sales teams are either experimenting with or have fully implemented GenAI tools, with some reporting up to a 15 percent revenue uplift and a 10–20 percent increase in sales ROI. The rapidly emerging technology is now considered essen...

The gap between digital business aspirations and actual achievements has become increasingly apparent. Recent Gartner research reveals a disconnect: while 87 percent of senior leaders prioritize digitalization, only 48 percent of digital initiatives succeed. This latest assessment demands a deeper examination of digital transformation success factors. The Reality of Digital Transformation The transformation journey extends far beyond technology adoption. Most notably, 91 percent of organizations encounter cultural hurdles during digital implementations—a statistic that should command every executive's attention. This overwhelming figure suggests that many organizations have miscalculated the human element in their digital equation. Traditional transformation barriers persist, but their implications have evolved: The talent shortage (affecting 44 percent of organizations) now represents more than a hiring challenge—it's becoming an existential threat to competitive advantage. Ch...

New IT investment is aligned with digital business growth. The rapid adoption of Artificial Intelligence (AI) technologies has become a key growth catalyst across many industries. The latest growth forecast from IDC provides a compelling snapshot of the AI market's upward trajectory and underscores its pivotal role in shaping the future of business innovation. Worldwide spending on AI will more than double by 2028, reaching $632 billion. This represents a compound annual growth rate (CAGR) of 29 percent over the 2024-2028 forecast period. Such rapid adoption is a clear indicator of AI's increasing importance and the willingness of business leaders to invest heavily in the strategic use cases that fuel net-new growth. Artificial Intelligence Market Development "AI-powered transformations have delivered tangible business outcomes and value for organizations worldwide and they are building their AI strategies around employee experience, customer engagement, business process, ...

Is your workforce truly your greatest asset, or is it simply another cost center? The CEO’s role has traditionally been synonymous with strategy, innovation, and financial performance.  However, a seismic shift is underway -- the strategic imperative for Business Technology talent development. The C-suite is increasingly recognizing that the key to unlocking business value lies not just in technology or market share, but in the skilled people who power the organization. Gartner’s latest research study findings underscore this shift, placing workforce considerations as a top-three business priority for chief executives. Business Technologist Market Development This elevation of the workforce to strategic prominence is a direct consequence of several converging trends. The Great Resignation, coupled with an increasingly competitive global talent market, has made talent acquisition and retention a paramount challenge. Moreover, the rapid pace of information technology change demands a...

For the past decade, navigating uncertainty has been a defining characteristic of the Global Networked Economy. From economic downturns to tech-driven disruptions, leaders have had to adapt in the face of constant change. According to Gartner's latest worldwide market study, there's a significant shift in C-suite priorities. Survey results reveal a focus on digital business growth, with CEOs identifying it as the top priority. About 73 percent of CEOs ranked growth as their primary objective, a 17 percent increase compared to 2023. This sentiment is underscored by the finding that 60 percent of CEOs plan to increase hiring in 2024. Digital Business Market Development "Along with the increased focus on growth, the survey showed a relatively weak position for cost management, suggesting that most CEOs and senior business executives believe the most challenging economic times are past," said David Furlonger, VP Analyst at Gartner . Several key factors are contributing to...

The way we work is undergoing huge changes. Technological advancements like automation, artificial intelligence (AI), and cloud computing are fundamentally altering the landscape of office worker employment. Business leaders are grappling with a new reality: the talent skills gap between their current knowledge workers and the growing demands of digital transformation raising the bar of expectations. A recent  International Data Corporation (IDC) survey of North American IT leaders uncovered the latest employee learning and development insights. Nearly two-thirds of respondents reported that a lack of critical skills has resulted in missed revenue growth objectives, quality problems, and a decline in customer satisfaction. These issues represent a significant drag on a company's top and bottom lines. Future of Work Apps Market Development "Getting the right people with the right skills into the right roles has never been so difficult," said Gina Smith, PhD, research direc...

The field of enterprise software development has long been driven by human ingenuity. Programmers have meticulously crafted lines of code, bringing complex apps and systems to life. However, a new era is dawning, one where Artificial Intelligence (AI) is poised to fundamentally change the way software is created, tested, and deployed. According to the latest market study by Gartner, a significant shift is on the horizon. By 2028, 75 percent of enterprise software engineers will be utilizing AI-powered code assistants. This statistic paints a clear picture: AI is not here to replace software programmers, but rather to augment their capabilities and usher in a new era of collaborative co-creation. AI Code Assistant Market Development The rise of AI code assistants can be attributed to several factors. Firstly, the ever-increasing complexity of software demands new tools to streamline development. Modern applications are intricate networks of code, often built upon a foundation of existin...

Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence ( GenAI ) to a range of enterprise marketing tasks will result in a significant productivity increase by 2029, according to the latest worldwide market study by International Data Corporation (IDC). Marketing GenAI Apps Market Development "In the next five years, GenAI will advance to the point where it will handle more than 40% of the work of specific marketing roles," said Gerry Murray, research director at ...

With large enterprise business technology decision-making and budget spending now residing with Line of Business (LoB) leaders, rather than traditional IT leadership, the Chief Information Officer (CIO) role must demonstrate strategic skills. By 2028, 80 percent of CIOs will leverage significant organizational changes to harness AI, automation, and analytics, driving agile, insight-driven digital businesses. CIOs must become key players in shaping the future of their companies, guiding them through new trends while putting data at the heart of their business strategies, according to the latest market study by International Data Corporation (IDC). CIO Business Skills Market Development IDC research identified the top 3 concerns among C-suite executives were in digital skills, the lack of LoB trust in IT, and the lack of digital business know-how of C-suite executives. Given this backdrop, the major challenge for CIOs is transitioning from being a technical manager to a strategic archite...

Digital Transformation has been the focal point for savvy enterprise C-suites and IT organizations hoping to gain competitive advantages by modernizing their core business processes with technology. The goal was to become a Digital Business where value creation is based on new processes, products, services, and customer experiences. Now, the Digital Business era is everywhere.  Companies are seeking new digital revenue streams while transforming operations to reduce costs and increase efficiency. For the CEOs at forward-looking organizations, 2024 will be pivotal. Digital Business Market Development According to the latest worldwide market study by IDC, spending on digital business technologies is growing while traditional investment is stagnating or even declining. Demand for digital experiences from customers, employees, partners, and suppliers is pervasive. "Digital transformation was only the first step -- to truly gain value from change, companies need to move to an innovativ...

The Global Networked Economy -- a term synonymous with the interconnectedness of businesses, individuals, and governments worldwide -- has undergone a remarkable transformation in 2023. Fueled by the rapid growth of digital technologies and the global internet, this phenomenon has given rise to a worldwide marketplace that has already revolutionized the way we live, work, and play. The impact of Generative Artificial Intelligence (GenAI) in 2024 will be equally disruptive to many traditional business leaders. GenAI will also create huge opportunities for the fearless pioneers. Global Networked Economy Market Development The Global Networked Economy's evolution traces back to the advent of the Public Internet. The introduction of eCommerce, social media, and cloud computing has been instrumental in reshaping how businesses operate and engage with their customers. This interconnected ecosystem empowers savvy leaders to access new markets, trim operational costs, enhance commercial e...

In hindsight, the outcome of short-sighted CEO Return to Office (RTO) mandates was somewhat predictable. Less than one-third of employees now report they are engaged, enthusiastic, and energized by their work, according to the latest market study by Gartner. This research was showcased during their recent "ReimagineHR Conference" event. Gartner defines engagement in three ways: Employees feeling energized. Employees find purpose in their work. Employees feel empowered to do valuable work. The problem: many are not engaged. Employee Engagement Crisis Explained "Despite organizations making investments in engaging their employees, our research shows that almost 70 percent don’t feel as engaged as they should be and aren't feeling a meaningful connection to their job," said Keyia Burton, senior principal analyst at Gartner . Figuring out how to actually impact employee engagement is a huge priority because it has a significant impact on several key business outcome...

Enterprise leaders will have invested nearly $16 billion worldwide in Generative AI (GenAI) solutions in 2023, according to the latest market study by International Data Corporation (IDC). This spending, which includes GenAI software as well as related infrastructure hardware and IT or business services, is expected to reach $143 billion in 2027 with a compound annual growth rate (CAGR) of 73.3 percent over the 2023-2027 forecast period. Note that this is more than twice the rate of growth in overall current AI investment, and almost 13 times greater than the CAGR for worldwide IT spending over the same period. Generative AI Market Development "Generative AI is more than a fleeting trend or mere hype. It is a transformative technology with far-reaching implications and business impact," said Ritu Jyoti, group vice president at IDC . With ethical and responsible implementation, GenAI solutions are poised to reshape industries -- changing the way we work, play, and interact wit...

The cost of legacy Marketing Technology (Martech) automation is rising. The number of isolated systems is growing, and the benefits are questionable. Marketers are now struggling to justify the expense, when they cannot demonstrate a compelling ROI. Chief Marketing Officers (CMOs) are under pressure from their C-suite to reassess their investment in legacy automation and consider alternative solutions that will deliver net-new digital growth results. Marketing Automation Market Development Sixty-three percent of marketing leaders are already planning to invest in Generative AI solutions in the next 24 months, according to the latest worldwide market study by Gartner. Slightly more than half of Gartner survey respondents (56 percent) see greater reward than risk in the adoption of modern Generative AI systems. The Gartner survey of 405 marketing leaders revealed the user utilization of their organization's overall current Martech stack’s capability has dropped to just 33 percent on ...

Many CEOs continue to invest in enterprise software to enable digital business transformation. The benefits include improving employee productivity and efficiency, gaining a competitive advantage, staying ahead of the competition, and improving customer service. According to the latest market study by International Data Corporation (IDC), the European enterprise software market grew by 13.1 percent year-on-year in 2022, despite economic turbulence and ongoing global instability. IDC claims that this is the highest growth rate in the prior 20 years, further demonstrating the resiliency of demand for digital business applications software in the face of macroeconomic volatility. Enterprise Software Market Development The growth was primarily driven by the increased price of software licenses, customers locked in with existing partners that were unable to cancel SaaS subscriptions, and contracts signed for longer time periods than was standard in previous years. According to IDC’s researc...

Forward-thinking CEOs create a digital business transformation agenda. They're eager to develop and deploy new digital business models. However, their IT team often lacks the skills and experience to reach key business outcome objectives. There's growing demand for skilled digital talent in 2023, and beyond. As a result, 81 percent of large enterprise (LE) CIOs plan to increase their IT headcount in 2023, according to the latest worldwide market study by Gartner. Meanwhile, only 14 percent expect their IT staff to decrease and 5 percent expect their headcount to remain the same. Enterprise IT Talent Market Development "Attracting and retaining technology talent remain critical areas of concern for CIOs," said Jose Ramirez, senior principal analyst at  Gartner . Even with advances in artificial intelligence (AI), Gartner predicts that the global job impact will be neutral in the next several years due to enterprise adoption lags, implementation times and learning curve...

Savvy CEOs have high expectations that their Information Technology (IT) organization will be a strategic enabler of Digital Transformation. However, there is often a mismatch with the IT talent demand, and their internal IT team's digital business skills. The roles and activities performed by IT professionals must evolve dramatically due to the demand for convergence of modern software development technologies, cloud computing platforms, and the creation of Everything-as-a-Service offerings. Many IT professionals will find themselves in hybrid roles that combine traditional development activities with activities that formerly were associated with operations professionals who historically had few or no development-oriented responsibilities. Enterprise IT Role Market Development A new International Data Corporation (IDC) market study provides an extended census and forecast with detail for both traditional IT operations roles, and these new hybrid roles. The data shows that a dramat...

Savvy leaders in the C-suite continue to invest in digital transformation that fuels net-new growth, regardless of global economic volatility concerns. Other leaders, consumed by fear, are undecided or already retreating.  Rising prices and interest rates along with other economic factors beyond a company’s control are leading CFOs to show the most concern about profitable growth, inflation, and balance sheet health in 2023, according to the latest market study by Gartner. Yet nine out of 10 CFOs plan to fund organic growth in 2023 at the same level or greater levels than their investment in 2022. Digital Growth Market Development "Macroeconomic factors that companies can do little to nothing about have created an uncertain setting in 2023, and have also led to many sleepless nights among CFOs," said Shannon Cole, senior director at Gartner . Borrowing has become more expensive, and inventory and fixed-asset values remain volatile, which inevitably leads to downstream income ...

Across the globe, the future for leaders of government agencies who crave digital business transformation progress is looking good. Artificial intelligence (AI) and no-code or low-code solutions will enable them to overcome software development challenges. Worldwide government IT spending is forecast to total $589.8 billion in 2023 -- that's an increase of 7.6 percent from 2022, according to the latest worldwide market study by Gartner. "Global challenges like inflation and workforce scarcity and their local repercussions are testing the abilities of government CIOs to respond with appropriate service delivery mechanisms and organizational accountability," said Apeksha Kaushik, principal analyst at Gartner . Government IT Solutions Market Development In addition, the ongoing IT Great Resignation and the competing demand from the commercial sector have forced governments to re-examine their approaches to counterbalance internal talent scarcity. In 2023, government IT organ...