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Digital Growth: The Pursuit of New Value Creation

Savvy vendor CEOs know that every employee that comes into contact with a customer can potentially impact new growth. And, they're raising the bar of expectations. Sixty-four percent of customer service and support leaders now report "grow the business" is their most critical priority in 2022, according to the latest market study by Gartner. The results of Gartner's survey of customer care and support leaders, conducted in August-September 2021, indicate a significant shift towards "adding value" and growing existing clients that have become a top priority for forward-thinking organizations. "Business growth as a goal is well-aligned with the idea of value-added customer service that creates more value for the customer beyond simply resolving their issue," said Brad Fager, research director at Gartner . Reimagine Customer Service Value Creation Adding value in customer service interactions can lead to new revenue streams while also protecting exis...